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India is expected to overtake the US as the world’s second-largest smartphone market this year, according to analysts. Apple, for months now, has been eager to grab a larger share of the pie by setting up its own (wholly owned) stores. As of now the company sells its products through distributors such as Redington and Ingram Micro.
The tech giant sees India as the next China for its phones and it looks to replicate its China success here. Although, Apple’s unaffordable price tags remain a huge deterrent for India’s price-sensitive consumers.
Here is what Apple has in store for India:
