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Crunching car data for cash: An Israeli startup takes on Google, Microsoft

The startup - Otonomo - announced $3 million in funding from NTT Docomo Ventures Inc on Tuesday

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Photo: Shutterstock

Kevin Buckland and Pavel Alpeyev | Bloomberg
The road to profits is paved with good data.

Every hour, a modern car processes about 25 gigabytes of information — the equivalent of about seven full-length high-definition movies — on everything from engine temperature and tire pressure to what’s playing on the radio. For automakers, the question is how to turn that into revenue. An Israeli startup claims to have the answer.

Otonomo, which announced $3 million in funding from NTT Docomo Ventures Inc on Tuesday, has spent the past three years figuring out how to collect, package and sell such data to insurers, retailers, city planners and others willing to