Direct selling is less under siege from the Internet than was expected. While traditional direct sellers have seen a big drop in sales in developed markets, this has been more on account of product failures or miscommunication about the brand, a report by Euromonitor says. However, if one looks at selling communities that include direct-to-consumer businesses that the Internet has spawned (Example: Dollar Shave Club, now a part of Unilever), it seems that this is perhaps the best time for brands to explore the direct-selling model
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First Published: Mon, August 14 2017. 00:10 IST