October 18, 2018, Thursday
US tops the charts , its brand rating improves under Trump; UK brand value grows despite Brexit: Nation Brands 2018
October 11, 2018, Thursday
Britain's legacy brand pins its hopes on the Indian consumer in a joint venture with Reliance Industries
October 08, 2018, Monday
Godrej Interio shows how the medium is changing the message even for old and traditional brands
October 01, 2018, Monday
Financial brands are losing consumers by not fixing the friction points in their digital purchase journeys
September 19, 2018, Wednesday
The global airline industry's quest for a commercially viable, sustainable aviation fuel mix of biofuel and petroleum fuel dates ...
September 13, 2018, Thursday
The man anointed as next executive chairman chose 'Free and Unfettered' as his company nickname
September 09, 2018, Sunday
In the Rs 25 trillion MF industry which has been growing at 20-25 per cent annually for the past few years, AMF is the 10th ...
September 09, 2018, Sunday
India Inc. sees a strong business case in adopting renewable energy to power operations
September 02, 2018, Sunday
Unpredictable income, poor banking habit and a dearth of distributors will be key hurdles in the way
August 29, 2018, Wednesday
The space research organisation is reaching out to young scientists, hoping to attract the best minds
August 14, 2018, Tuesday
The rise of unicorns-the once-rare class of private companies valued at more than $1 billion-means their founders have huge ...
August 14, 2018, Tuesday
Amazon and Flipkart have announced 'freedom' sales while Reliance has a 'Digital India' sale
August 09, 2018, Thursday
Thanks to a steep rise in media rights fee, the annual T-20 tournament saw brand valuation rise 15.87 per cent in 2018
July 29, 2018, Sunday
Shubhomoy Sikdar spoke to experts from different spheres to glean leadership lessons from the episode
July 23, 2018, Monday
The online grocery delivery service provider will rely on smart sourcing and limit stock keeping units as it goes on the ...
July 18, 2018, Wednesday
With so much on offer - the big question is what sort of leverage do brick and mortar and online businesses enjoy while using ...
July 16, 2018, Monday
Tanishq's latest campaign is all about spotting the real diamond, separating the shine from the gloss that tends to bedazzle ...
July 10, 2018, Tuesday
Tata Global Beverages evokes a sense of the past with its brand of tea cafes as it targets the urban youth and hopes to leverage ...
June 24, 2018, Sunday
While film actors have endorsed the brand in the past, the latest campaign doesn't feature a star protagonist
June 24, 2018, Sunday
Given the growing abuse and hate online, it is time for a social media primer for brands, say experts
October 17, 2018, Wednesday
In the absence of clear regulations, operators were going headfirst into the world of green vehicles
October 11, 2018, Thursday
CleverTap has collated data that could help design the customer engagement strategy for OTT apps
October 03, 2018, Wednesday
In the midst of its worst crisis ever, can the 25-year-old airline steer out of the clouds?
September 26, 2018, Wednesday
Seven months into the launch, the company is offering the service to farmers in select clusters in states such as Haryana, ...
September 13, 2018, Thursday
The wristwatch market in India has grown from Rs 34 billion in FY' 2008 to Rs 65 billion in FY 2013
September 12, 2018, Wednesday
Among 20 airlines that traverse North Atlantic routes, Norwegian Air Shuttle ranked as the most fuel-efficient last year ...
September 09, 2018, Sunday
Goenka has planned a high-decibel campaign around the brand and is looking at 10-12 EBOs
September 05, 2018, Wednesday
Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium
August 30, 2018, Thursday
Social media users are posting memes of Radhika Apte, trolling Netflix and the actress
August 16, 2018, Thursday
Trust, convenience, and experience set up stumbling blocks to the online experience, stemming the country's digital thrust
August 14, 2018, Tuesday
High raw material costs prove a major hindrance in producers' efforts to increase per capita use
August 13, 2018, Monday
Tata group's brand values surge 9%, Airtel valuation dips 14% and Infosys by 3% over 2017; HDFC Bank vaults into the top 10: ...
July 29, 2018, Sunday
Brands scouring digital highways for a wider retail footprint need to focus on local language user engagement
July 23, 2018, Monday
While many agree, they hint that the RBI had to step in as banks have also lost credibility in the past few years
July 22, 2018, Sunday
The Anil Agarwal-led company follows an increasingly popular route to advocacy, goes directly to the people to make its case
July 18, 2018, Wednesday
The pressure on shipping cos to take corrective actions to curb pollution as they grapple with the fallout of a tit-for-tat trade ...
July 15, 2018, Sunday
The retailer is piloting a delivery service that will cover all the three Future Group-owned convenience formats - Easyday, ...
July 05, 2018, Thursday
At present approximately 50% of the client roster of an Indian co-working operator is made up of big corporates
June 24, 2018, Sunday
The Strategist Quiz
June 24, 2018, Sunday
Late entrant BSH shuns the mother brand strategy to launch a concerted attack on competition in the highly competitive consumer ...
