Management News
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June 16, 2020, Tuesday
How the shift in purchase behaviour calls for an overhaul in branding
As consumers make the slow march to normalcy, brands will be forced to rethink their category presence, purpose, and pricing ...
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June 07, 2020, Sunday
What did it take Ashok Leyland to come up with a customised truck?
An important innovation in the automobile sector in recent years, albeit restricted to passenger vehicles including four- and ...
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May 17, 2020, Sunday
Co-working firms seek new opportunities to mitigate risk, remain afloat
olted by this disruption in the very first phase of its growth, the industry is also looking at newer opportunities that the ...
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April 19, 2020, Sunday
How tech firms are helping build robust local supply chains amid Covid-19
Now that many areas are out of bounds for big retailers for various reasons, is there an opportunity for local kiranas?
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March 23, 2020, Monday
Soap success: Medimix reports business surge as coronavirus spreads
The medicinal soap brand is seeing a sharp spurt in demand across the country
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March 10, 2020, Tuesday
Women still don't have level-playing field at work, says pan-IIM survey
A staggering 49 per cent of the respondents said they did not have equal opportunities for career growth as the men in their ...
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February 19, 2020, Wednesday
Alia Bhatt beats bigwigs to be a go-to endorser for brands of all shades
Bhatt earned her Bollywood spurs with a string of hits through 2018 and 2019 and currently endorses brands worth $45.8 million
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February 16, 2020, Sunday
Mumbai Police's 'no honk' campaign navigates streets with a nudge, humour
For brands struggling to bring about real change in customer behaviour, the lesson from Mumbai Police's campaign against honking ...
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February 13, 2020, Thursday
For Valentine's Day, brands look for love in the age of social media
Brands spiced up the message of love with social causes and share-able videos
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February 05, 2020, Wednesday
Celebrity brand value: Kohli tops list for 3rd time, Akshay grabs 2nd spot
Kohli outshines all with 40% jump in brand value, holds the top spot and earns 50% more than Kumar at No 2: Duff & Phelps
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January 16, 2020, Thursday
'Multifunctional homes' among top consumer trends for 2019: Report
These also explore how consumer behaviour is shifting and causing disruption for businesses globally
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December 29, 2019, Sunday
Reflections of one of the most dynamic, volatile economic periods in India
The most pronounced transformation has been India's accelerated adoption of the digital way
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December 12, 2019, Thursday
PharmEasy, 1mg, Netmeds look to power their brands, build trust in business
According to many reports, e-pharmacies have spent well over their capacities in building their brands
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November 19, 2019, Tuesday
Spotify turns the spotlight on storytellers with 3 original podcast series
The platform looks to break away from the popular song-and-dance routine, with original podcasts made for an Indian audience
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November 04, 2019, Monday
Sony hits jackpot with KBC 11: What worked for the game show this season
Season 11 has helped the Hindi general entertainment channel top the urban viewership charts
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October 28, 2019, Monday
Cloud kitchens: Can freight industry's hub-and-spoke model work for eat-in?
Yes, a model perfected by the transport and freight industry is gaining popularity in the eat-in business
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October 20, 2019, Sunday
Television premiere window shrinks as Reliance Jio threat looms large
Jio's first day first show plan has set off a mad scramble among movie channels
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October 14, 2019, Monday
Entry of Adani Wilmar intensifies competition in ready-to-cook segment
Edible oil company Adani Wilmar recently threw its hat into the ring with a handful of ready-to-cook khichdi variants
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October 13, 2019, Sunday
Explained: How corporations can upskill their HR teams to meet new demands
Experts say one of the first things that needs to be done is to integrate HR goals with the larger goals of a corporation
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September 29, 2019, Sunday
What corporate leaders can learn from the Swachh Bharat Mission
The sheer scale of accomplishment under the scheme has key lessons in leadership, project management and planning that can be ...
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June 08, 2020, Monday
How Hyundai's Creta beat the odds to become most sold car in May
Smart positioning, continued communication and a global design language have played a big role, say experts
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May 31, 2020, Sunday
Get, set, fly: Here's how airlines ensured safe travel as services resumed
The first step was identifying the touch points to reduce contact and go for sanitisation wherever that is not possible
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May 03, 2020, Sunday
Voltas Beko betting on product development to tide over Covid-19 lockdown
A 50:50 joint venture between the Tata-group-owned Voltas and Arcelik, a Turkey-based home appliances company, Voltas Beko offers ...
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March 24, 2020, Tuesday
As coronavirus cases spike, social media battles the epidemic of fakes
Google, Twitter, TikTok, Facebook team up with global health agencies and governments to put up the guardrails on the fake trail
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March 23, 2020, Monday
Coronavirus: Health scare forces work from home, but is India Inc ready?
India Inc has embraced remote working because of a health scare. But there are important lessons on enabling infrastructure, ...
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February 27, 2020, Thursday
LaLiga talks cricket in a football field, starts campaign with Rohit Sharma
The Spanish football league turns to Rohit Sharma to kick one into the net for the brand, build its appeal among fans and young ...
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February 16, 2020, Sunday
Kajaria Tiles' ad campaign breaks conventions, stands out amid clutter
Kajaria is the largest tile manufacturer in India and leads the category in every single parameter -- capacity, production ...
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February 16, 2020, Sunday
Maruti Suzuki shifts gears, moves from hatchbacks to SUV-based models
The passenger vehicle maker is trying to position the facelifted Ignis as the perfect compact urban SUV model. Will buyers give ...
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February 11, 2020, Tuesday
With a digital persona, Mother Dairy looks to wear a millennial label
The dairy major goes for a brand refresh with new packaging and sharper digital tools, looks to set itself apart from clutter in ...
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January 30, 2020, Thursday
For meaningful transformation
Experiences will be powered by robotic efficiency and human empathy
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January 16, 2020, Thursday
No slowdown for eateries, dining out went up by 4.5 times in 2019: Report
From the money spent to the increased frequency of restaurant, some numbers are staggering
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December 29, 2019, Sunday
How the digital media has changed the very fabric of marketing industry
Thanks to technology, the gap between the brand and consumer was bridged
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December 04, 2019, Wednesday
Why Future Group is breaking the age-old rules of the retail game
By taking its labels into general trade, the retailer has upended the system it has been a part of, but also plugged into the ...
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November 05, 2019, Tuesday
Talking beasts and caped heroes: Avengers, Lion King perfect the mass pitch
Disney rides the superhero franchise two years in a row while Hollywood accounts for a quarter of 2019 domestic box office ...
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October 29, 2019, Tuesday
Agile, but not fragile: How business can strike the right balance
In the current market slowdown, companies can go too far in the pursuit of agility, threatening profits and operations and ...
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October 20, 2019, Sunday
Next level is advanced biometrics: Lufthansa Group Airlines' Alain Chisari
We would not need anything but your face to complete the flying processes, Chisari tells Shubhomoy Sikdar
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October 17, 2019, Thursday
Here's how online video is becoming the go-to promotional tool for brands
Mobile and social media are changing the way video is consumed, giving rise to new engagement models
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October 13, 2019, Sunday
Trust is our unique selling proposition, says Verizon Media's Rose Tsou
Given that, we don't offer user generated content; we have premier sources, Tsou tells Neha Alawadhi
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October 08, 2019, Tuesday
Environmental sustainability is no longer just a buzzword: Gurmeet Singh
It makes a business more profitable, Singh tells Shubhomoy Sikdar
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September 15, 2019, Sunday
Corporates find ways to break layoff news without breaking employee morale
There might be many humane examples of companies parting ways with their talent
