January 15, 2019, Tuesday
Dabur, Cox & Kings, Mother Dairy, Amul, Colgate and Jio among a host of other brands are flocking with the faithful
January 09, 2019, Wednesday
The country's largest carmaker turns endorsement strategy on its head, using celebrities as the face of its sales channels ...
January 07, 2019, Monday
Brand experts believe that the recent court ruling is unlikely to create a big impact on the brand
December 31, 2018, Monday
The trend has been mostly to create fewer and bigger businesses and brands
December 10, 2018, Monday
The country's oldest coffee chain unveils a franchise-led expansion and diversification plan
December 03, 2018, Monday
A third of families still do not use wealth management services
November 20, 2018, Tuesday
Khurrana's online appeal seems to have worked because a few digital brands have jumped on to the bandwagon
October 17, 2018, Wednesday
In the absence of clear regulations, operators were going headfirst into the world of green vehicles
October 11, 2018, Thursday
CleverTap has collated data that could help design the customer engagement strategy for OTT apps
October 03, 2018, Wednesday
In the midst of its worst crisis ever, can the 25-year-old airline steer out of the clouds?
September 26, 2018, Wednesday
Seven months into the launch, the company is offering the service to farmers in select clusters in states such as Haryana, ...
September 13, 2018, Thursday
The wristwatch market in India has grown from Rs 34 billion in FY' 2008 to Rs 65 billion in FY 2013
September 12, 2018, Wednesday
Among 20 airlines that traverse North Atlantic routes, Norwegian Air Shuttle ranked as the most fuel-efficient last year ...
September 09, 2018, Sunday
Goenka has planned a high-decibel campaign around the brand and is looking at 10-12 EBOs
September 05, 2018, Wednesday
Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium
August 30, 2018, Thursday
Social media users are posting memes of Radhika Apte, trolling Netflix and the actress
August 16, 2018, Thursday
Trust, convenience, and experience set up stumbling blocks to the online experience, stemming the country's digital thrust
August 14, 2018, Tuesday
High raw material costs prove a major hindrance in producers' efforts to increase per capita use
August 13, 2018, Monday
Tata group's brand values surge 9%, Airtel valuation dips 14% and Infosys by 3% over 2017; HDFC Bank vaults into the top 10: ...
July 29, 2018, Sunday
Brands scouring digital highways for a wider retail footprint need to focus on local language user engagement
January 14, 2019, Monday
Once an iconic Mumbai landmark and cafe, the 102-year-old brand is reinventing itself
January 08, 2019, Tuesday
Pulse looks to launch a range of beverages under its label
January 02, 2019, Wednesday
20 million Indian women quit their jobs between 2004 and 2012, according to a World Bank study
December 19, 2018, Wednesday
Through 2018, pharma companies, hospitals and allied services have associated with an assortment of causes to engage with ...
December 07, 2018, Friday
The health food drink may get a brand refresh under new owner HUL, as it readies to take on rivals such as Mondelez and Nestle in ...
November 27, 2018, Tuesday
The company positions Perfect as its new flagship, looks to build a unified national corporate identity and premium appeal for ...
October 18, 2018, Thursday
US tops the charts , its brand rating improves under Trump; UK brand value grows despite Brexit: Nation Brands 2018
October 11, 2018, Thursday
Britain's legacy brand pins its hopes on the Indian consumer in a joint venture with Reliance Industries
October 08, 2018, Monday
Godrej Interio shows how the medium is changing the message even for old and traditional brands
October 01, 2018, Monday
Financial brands are losing consumers by not fixing the friction points in their digital purchase journeys
September 19, 2018, Wednesday
The global airline industry's quest for a commercially viable, sustainable aviation fuel mix of biofuel and petroleum fuel dates ...
September 13, 2018, Thursday
The man anointed as next executive chairman chose 'Free and Unfettered' as his company nickname
September 09, 2018, Sunday
In the Rs 25 trillion MF industry which has been growing at 20-25 per cent annually for the past few years, AMF is the 10th ...
September 09, 2018, Sunday
India Inc. sees a strong business case in adopting renewable energy to power operations
September 02, 2018, Sunday
Unpredictable income, poor banking habit and a dearth of distributors will be key hurdles in the way
August 29, 2018, Wednesday
The space research organisation is reaching out to young scientists, hoping to attract the best minds
August 14, 2018, Tuesday
The rise of unicorns-the once-rare class of private companies valued at more than $1 billion-means their founders have huge ...
August 14, 2018, Tuesday
Amazon and Flipkart have announced 'freedom' sales while Reliance has a 'Digital India' sale
August 09, 2018, Thursday
Thanks to a steep rise in media rights fee, the annual T-20 tournament saw brand valuation rise 15.87 per cent in 2018
July 29, 2018, Sunday
Shubhomoy Sikdar spoke to experts from different spheres to glean leadership lessons from the episode
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