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This will be the best Diwali we've ever had: Amazon's Russell Grandinetti

Our competition is regular retail…. E-commerce has come a long way but it is still a very small percentage of overall sales in India, says Russell Grandinetti

Russell Grandinetti, Senior Vice-President, International Consumer at Amazon
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Russell Grandinetti, Senior Vice-President, International Consumer at Amazon

Aryaman GuptaNivedita Mookerji
Amazon, at the fourth edition of its flagship Smbhav Summit in New Delhi on Thursday, signed a memorandum of understanding (MoU) with India Post for an integrated cross-border logistics solution to boost Indian exports.It is also among the first e-commerce companies to leverage the Railways’ Dedicated Freight Corridor (DFC) for faster delivery of products. Russell Grandinetti, Senior Vice President, International Consumer at Amazon, spoke to Aryaman Gupta and Nivedita Mookerji about the e-commerce major’s 10-year journey in India, regulatory hurdles, geopolitical narrative, the upcoming festival season and more. Edited excerpts:

What benefits do you expect from the MoU with India