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EL&N London opens 1st Indian cafe in Mumbai, partners with Reliance Brands

Renowned for its picture-perfect settings, the launch marks EL&N London's first venture into the Indian market, a joint statement said

Reliance Brands CEO Darshan Mehta says that Hamleys will open 16 new stores by the end of 2017. Photo: Kamlesh  Pednekar

Reliance Retail also operates 18 stores of Pret A Manger. | Photo: Kamlesh Pednekar

Press Trust of India New Delhi

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EL&N London, a globally acclaimed lifestyle and caf brand, has opened its first Indian outlet in Mumbai in partnership with Reliance Brands Ltd (RBL) at Jio World Plaza, Bandra-Kurla Complex, in Mumbai.

Renowned for its picture-perfect settings, the launch marks EL&N London's first venture into the Indian market, a joint statement said.

Commenting on the brand's launch in partnership with Reliance Brands, Alexandra Miller, Founder of EL&N London, said: This new concept brings our signature style to life in a fun and engaging way, making it the perfect destination for families, speciality coffee lovers and those looking for an unforgettable dining experience in a beautiful setting.

 

The Mumbai caf will serve EL&N's signature menu, featuring crowd-favourites like smashed avocado toast, indulgent croissants, and decadent cakes, while also introducing exclusive localized dishes tailored to Indian tastes.

A spokesperson of Reliance Brands said: India's evolving dining scene is driven by an ever-growing curiosity for new flavours, experiences, and visual aesthetics. EL&N's blend of innovative culinary artistry and immersive design perfectly complements the adventurous spirit of the sophisticated Indian consumer.

"With a strong appreciation for both food and creativity, Indians are constantly experimenting and seeking destinations that offer more than just a meal making EL&N an exciting and perfectly placed addition to Mumbai's luxury dining landscape," he said.

Reliance Retail, the parent firm of RBL, is strengthening its position in the F&B portfolio. It has also announced the addition of Armani Cafe, based on the finest Italian fine dining concept, in Mumbai's Jio World Plaza.

Reliance Retail also operates 18 stores of Pret A Manger, the UK-based popular freshly made food and organic coffee chain.


(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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First Published: Oct 19 2024 | 6:19 PM IST

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