While FY 2021-22 began with uncertainty around the progression of theglobal COVID-19 pandemic it ended with much resolution and recovery both in terms ofhealth and economic growth. Even the World Bank remarked that a year and a half since theonset of the COVID-19 pandemic the global economy was poised to stage its most robustpost-recession recovery in 80 years. In India we witnessed the rapid administration ofnationwide vaccinations and the cautious removal of pandemic protocols which enabledlives and enterprises to return to normal.
By the end of FY 2021-22 however we faced a fresh set of concerns -geopolitical uncertainty and rising commodity prices - which could derail the sterlingrecovery and dampen improving sentiments.
Simultaneously the liquidity which was infused by governments and theliberal monetary policies of central banks to tide over the distress of the pandemic arenow expected to begin reversing. This will have significant implications for globalcapital flows and the cost of capital.
Despite the dark clouds there are a number of silver linings that weperceive. The pandemic has accelerated the transition to digital for both companies andindividuals. Individuals are more comfortable spending and investing online and companieshave begun to adopt greater automation and various other new-age technologies that improveefficiency and customer connect.
In the BFSI space technology has resulted in numerous digitalinnovations particularly in areas of payment and banking technology which are redefiningfinancial processes and facilitating other financial intermediaries.
At 5paisa we have always recognised the importance of digitaltechnology not only to grow our business and reach out to more clients but to cater totheir requirements more accurately and delightfully. Accordingly we have been on aconstant expedition to upgrade augment and fine-tune our digital technology by investingin infrastructure and human resources. In the year under review these investments havepaid rich dividends as we have been able to make our platform and website more intuitiveand the services much faster and more efficient. This has resulted in over 11.9 millionapp users and over 1.7 million active clients by the end of FY 2021-22.
To empower our customers with better tools to aid their decision-makingin either investments or trading we have tied up with multiple partners. These partnersare experts in niche domains and offer unique products or services. Sensibull TradetronGO charting Stratzy Streak Trading Rooms by Rain trader are a few trading partners wehave integrated with. To provide investment-related services in addition to Small casewe have partnered with Pick wright Vityasa and 5nance.
Leveraging our digital advantage and our recent initiatives to offerclients and prospects a wider range of products that cater to their unique investment andtrading needs we are excited to achieve our mission to on-board three lakh new customersevery month.
This mission is supported by broader demographic trends in India andthe spread of access to internet and smart devices. Currently nearly 80-85% of ourcustomer acquisition takes place through our app and nearly 80% of our customer base isunder the age of 35 years. The success of our mission rides on the huge demand frommillennials and young investors in tier 2 and tier 3 cities that could open demat accountsand participate in equity markets.
As we look into the future we are able to see beyond the currentmacro-economic concerns that loom on the horizon. The broking industry is clearly movingtowards discount broking and as the first listed discount broker our aim is to achievecustomer acquisitions that are one of the largest in the broking industry. With the levelof demand that we perceive we envisage reaching the three-lakh per month leveleffortlessly. 5paisa.com is currently ranked sixth in the equity broking industry leagueand our next target is to enter into the top three club on the strength of our digitaltechnology and innovative ideas and implementation.
I would like to take this opportunity to thank all our talented teamsof people who have brought us this far and make our goals achievable. I would also like tothank all our stakeholders for their support and confidence in us.
We look forward to accelerating on the digital expressway and achievingour goals.
|Warm Regards |
|Dr. Archana Hingorani |