India has come a long way since 1947 today the country is not only self-sufficient inrice & wheat but with more than 285 million tons of food production and more than 305million tons of Horticulture production one among the largest producers of the world.India ranks 1st globally in milk production with record production of more than 176million tons. Agriculture is a mainstay of the country's economy contributing to 14.39percent of India's GDP while providing a source of employment for more than 47 percent ofthe population. Globally agriculture industry is changing and there is a shift fromtraditional working to technology driven solutions gradually converting the regularmarket into booming Agri-Business. Following the paradigm shift in agriculture practicesIndian farmers are steadily adopting new solutions to increase their productivity and tocope with the food security concerns. They need to be faster in adopting new technology asworld is changing very fast and only few farmers in our country are taking the advantageof new technology.
In recent years efforts have gone beyond the field of food production by concentratingon providing technical assistance to include best practices to generate agriculturaloutlooks facilitating adoption and promotion of improved farm practices buildingknowledge and capacities of communities. Coping with the changes the major challenge infront of nation is to feed the rising population under shrinking farmland and water. Toovercome this situation we have to use resources judiciously and should adopt emergingpractices like market reforms rural infrastructure supply chain etc. along with ITimplementations like digital farming Precision agriculture Artificial IntelligenceAgro-processing and post-harvest technology to increase the productivity which will helpin achieving nation's objective of Doubling the Farmers Income.
Recently for doubling farmer's income a high profile committee meeting was held forpolicy development and was chaired by Hon. Home Minister Mr. Rajnath Singh. I participatedin the meeting and suggested that there should be proper export policy and also a properpolicy for farm produce marketing within the country. For example in Onion there is nostandard government policy for export whenever the domestic prices goes up ruling govt.puts ban on export. Due to such uncertain export policies international community islosing trust they are not ready to accept India as a dependable agri export country. Ihave suggested in this meeting that today we face problem of surplus in some crops anddeficit in some crops but if we create crop clusters and decide how much area should bebrought under a particular crop in a particular territory then we may avoid facingsometimes surplus and sometimes shortages problem. From last 5 years exports are comingdown but we have the potential to increase our exports and we are successfully exportingTable Grapes which are considered best in the world whose export is increasing. If we planfor other crops also for exports on the line of grapes and monitor then definitely insteadof our share of export which is coming down can be increased. It is a matter ofappreciation for our farmers that with support from the government our country which washaving deficit in pulses products and importing around 5 million tons of pulses everyyear produced last year more than 24 million tons of pulses. Now not only we areself-sufficient in our pulses requirement but we have even buffer stock. It is unfortunatethat one side we don't have space to store excess wheat and rice and other side we areimporting edible oil of more than Rs.75 thousand crores every year. If govt. adoptsfavorable policy like pulses then we can be self-sufficient in our edible oil requirementalso and may save huge foreign exchange.
India's development path should be based on unique resource establishment prioritizingeconomic and social development. At Dhanuka we try to give an approach that is compatiblewith our role as a responsible company that works for the welfare of farming community forfood & nutritional security of the nation. With introduction of sales application forChannels & Distributors we are matching the global footsteps to create an effortlessindependent network involving and linking business entities. Dealer & DistributorChannel connects the end user with us and their satisfaction is of utmost important to us.Through Channels our values are delivered in the form of availability of products andservices to farmers. This new age Kohinoor process makes the Channel highly equipped witheffective tool ensuring extreme availability of Dhanuka's crop solutions.
A decade ago we recognized the importance of saving water and coined the campaign ofGaon Ka Pani Gaon Mein Aur Khet Ka Pani Khet Mein" to create mass awarenessabout water conservation. Recently on 22nd March 2019 we continued with 9th year of WorldWater Day celebration under our Save Water campaign. In addition to thatinformative lectures posters yagya etc. are organized on regular basis. We haveconstructed five check dams in Rajasthan which are located in Rajasthan's district ofSikar & Jaipur which has benefited 24000 people of the state. Dhanuka is campaigningfor tree plantation under which 10000 trees are planted in the FY 2018-19. In my lastyear communication at Goa event on ponds construction for rain water harvesting we haveoffered contribution of Rs. 1 Lakh based on proposed plan by respective Kohinoordistributor's area. Rest of the construction fund has to be contributed by distributorsand community. We have received limited response against this and request all our channel& distributors to initiate proposal for construction of ponds in their resp. villages.Think about your children's future the next generation will face severe water shortageand safe drinking water crisis if today we fail to take adequate measures. We request youall to spread the message among your community and farmers to support this drive of savewater and rain water harvesting.
As we have lot of diversity in terms of agro-climatic conditions there is highpotential market which need to be harnessed by working in desired directions. Dhanuka withits good strategy well-designed programmes resources adequate crop solutionsintroduction of new molecules and latest technology implementation is positive aboutachieving the target of Transforming India through Agriculture. The largeshare of our population which depends on agriculture will get strong benefits with ourapproach & initiatives to double the farmers' income contributing in economic growth.We are matching the footsteps of Indian government's strategy to transform farming 'from aproduction-based activity into an income and job-generating enterprise'. We are hopefulabout the herculean step towards doubling the income of the farming community from supportof all our counterparts. We believe in re-writing the future of a better and new India by2022.