ICICI Securities Ltd

ICICI Securities Ltd

ICICI Securities Ltd is an integrated technology-based securities firm offering a wide range of financial services including retail and institutional broking merchant banking financial products distribution private wealth management and issuer and advisory services. The Company is one of the pioneers in the e-brokerage business. The Company is a leading distributor of financial products such as Mutual Funds (MFs) Exchange Traded Funds (ETFs) National Pension Scheme (NPS) Sovereign Gold Bonds (SGBs) RBI bonds Corporate Fixed Deposits (CFD) REITs (Real Estate Investment Trusts) Protection and Loan Products. The Company has been the largest equity broker in India since fiscal 2014 by brokerage revenue and active customers in equities on the National Stock Exchange. The Company's retail brokerage and financial product distribution businesses empower its customers to access the Indian financial capital markets through their ICICIdirect platform and provide them with a seamless settlement process through a 3-in-1 account which links its electronic brokerage platform with customers' savings bank and dematerialised accounts held with ICICI Bank. In addition to allowing its retail customers to carry out a variety of transactions its electronic brokerage platform provides an integrated interface that allows the customers to track various portfolio parameters including the performance of their investments. The company offers its retail customers a wide range of products and services in equities derivatives and research and it also distributes various third-party products including mutual funds insurance products fixed deposits loans tax services and pension products. The Company provides domestic and foreign institutional investors with brokerage services corporate access and equity research. It is empaneled with a large cross-section of institutional clients including foreign institutional investors who it services through dedicated sales teams. It offers customers a wide variety of advisory services including financial planning equity portfolio advisory access to alternate investments retirement planning and estate planning.The Company's investment banking business offers equity capital markets services and other financial advisory services to corporate clients the government and financial sponsors. The Equity capital markets services include management of public equity offerings share buybacks tender offers and equity private placements. The Company also provides its clients with financial advisory services in relation to domestic and cross-border mergers and acquisitions private placements and restructuring.ICICI Securities Limited was incorporated on March 9 1995 as ICICI Brokerage Services Limited as a public limited company. The Company commenced the business operations on May 3 1995. In 2000 the company launched its electronic brokerage platform ICICIdirect. In 2001 the company launched online mutual funds platform. In 2002 the Company launched derivatives Direct Link and Buy Today Sell Tomorrow'. In 2003 Government of India Bonds were launched for trading on ICICIdirect platform. In 2005 the company expanded through ICICIdirect branches. In 2006 the company started distribution of health and life insurance products. In 2007 the company launched overseas trading services. The name of the company was changed to 'ICICI Securities Limited' on March 26 2007. The name of the Company was changed due to the restructuring of operations undertaken by the then holding company ICICI Securities Primary Dealership Limited pursuant to the RBI circular dated July 4 2006.In 2008 the company launched `On-the-move' a website Active Trader Services and distribution of online insurance products. In 2009 the company launched online currency derivatives and private wealth management services.In 2010 the company launched online National Pension System facilities SIP in equity and `F&O @ FingerTips' on ICICIdirect platform. During the year under review ICICIdirect launched ICICI Centre for Financial Learning. In 2011 the company launched life time prepaid brokerage plans facility for filing income tax returns online my `GTC' (good till cancelled) under the equity cash product Target Investment Plans online document storage services and `Webetorial' online tutorial programs. In 2012 the company launched SPAN based margining for futures and options in the derivatives market eLearn for stock market entrants Shares as Margin in the equity segment and equity relationship services on ICICIdirect platform. In 2013 the company launched inflation indexed national savings securities - cumulative e-voting facility investment advisory services and Flexi Cash facilities on ICICIdirect platform. In 2014 the company launched equity-linked debentures (structured products) facilities for auto renewal of SIPs consolidated portfolio statement and `iGain Brokerage' on ICICIdirect platform. During the year under review the company announced the extension of its FuturePLUS products with normal margin and stop loss margin for non-resident Indians in the derivatives segments on NSE. During the year under review the company launched CIBIL TransUnion Score and the CIBIL report on ICICIdirect platform.In 2015 the company launched `Insta accounts' facility `Track and Act' robo advisory platform and `bullet trade' facility on ICICIdirect platform. In 2016 the company launched equity advised portfolio services cloud orders for equity segments price improvement orders VTC (Valid Till Cancel) Future Square off orders and portfolio X-ray reports.In 2017 the company launched investment in AIFs on a private placement basis on ICICIdirect platform margin trading facility funding of employee stock option schemes factor based portfolios (developed by MSCI) overseas trading facility (through a strategic partnership with an online multi-asset trading and investment platform) and `multi price order' in the equity segment. During the year under review the company introduced `One Click Investment' for investment in mutual funds on ICICIdirect platform.The Company launched proprietary Portfolio Management Service (PMS) in FY 2019 offering a wide range of PMS strategies across market capitalization and investment. It launched an innovative product for retail customers to address their immediate liquidityrequirement. In FY 2020 the Company launched One Click Investment Plan a simplified research-based portfolio of MFs ETFs and stocks. It launched Automated Integrated Portfolio Evaluation which provides a consolidated view of a client's portfolio with risk behavior and advisory. In FY 2021 the Company had launched Premium Portfolio product. It launched a comprehensive portfolio analysis tool during FY 2021. It launched commodity derivatives trading. It scaled up distribution of loan products by adding 12 more offerings like Home Loans Loan against Property (LAP) Lease Rental Discounting (LRD) Business Loans etc.At March 31 2022 the Company has two subsidiaries (including step-down subsidiary) viz ICICI Securities Inc.; and ICICI Securities Holdings Inc. (subsidiary of ICICI Securities Inc.)In 2023 the Company launched a new PMS portfolio - Sterling. Further it launched a `LIFEY' as a digital assistant to facilitate investors in selecting investment options and launched the higher-end version - Premium Portfolios.