The Textile Effects division of Huntsman Corporation has appointed Dheeraj Talreja as commercial director for South Asia, Middle East and Africa (SAMEA) region. In the new role, Talreja will develop and execute the commercial strategy for the region and also oversee all commercial activities, technical support operations and identify new market opportunities.
Chuck Hirsch, Huntsman Textile Effects global vice president for commercial and technical resources, said, “I am very pleased that Dheeraj has accepted the lead commercial role for the South Asia, Middle East, Africa region. Dheeraj is a committed and passionate leader. He has a proven ability to create strategic clarity, drive growth, ensure disciplined execution, and deliver results. I am confident he will contribute to expanding the regional business and bringing it to new levels of success.”
Most recently commercial director, North East South East Asia for Huntsman’s Textile Effects division, a position to which he was appointed in 2011, Talreja joined Huntsman in 2002 as account manager and progressed through a number of commercial and marketing leadership positions. Dheeraj brings over 15 years of valuable textile industry experience, eight of which were spent in India and the region.
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“India and the rest of the SAMEA is an important and strategic market for Huntsman. I am excited about its potential and Huntsman is well positioned to deliver innovative and value-add solutions to our customers,” said Dheeraj Talreja.
Huntsman Textile Effects is one of the leading global providers of high quality dyes and chemicals to the textile and related industries. With operations in more than 90 countries, it has seven primary manufacturing facilities in six countries - China, Germany, India, Indonesia, Mexico and Thailand.

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