BS Marketing Initiative

No More Blind Buying: Startup Challenges Food Giants by Streaming Live Grinding-to-Packaging Videos for Every Order

New Delhi [India], October 17: Most food shopping ends at the packet. Consumers read the label, check the price, look at the brand and place it in the cart. The ingredients' actual journey usually stays somewhere in between. Koski Organics Farm wants to bring more of that journey into view.

From Four Decades of Manufacturing to the Future of Sleep: How Homescapes Is Building a Complete Sleep Ecosystem

New Delhi [India], October 17: For years, the idea of luxury sleep was largely associated with five star hotels - plush pillows, premium duvets, carefully layered beds and a level of comfort that felt distinctly different from the average bedroom. Today, as consumers become more conscious of sleep quality, materials and the way their bedding performs, that definition is evolving. Luxury is moving beyond how a bed looks to how thoughtfully it is designed around the way people actually sleep.

Tasva Reimagines Contemporary Indian Menswear at Lakm Fashion Week in Partnership with Fashion Design Council of India (Fdci)

New Delhi [India], October 17: Bringing together the richness of Indian craftsmanship and a contemporary approach to occasion dressing, Tasva, the premium Indian menswear brand by Aditya Birla Fashion and Retail Ltd. and designer Tarun Tahiliani, presented its latest menswear collection at Lakm Fashion Week in partnership with FDCI at Taj Palace, New Delhi. Reimagining traditional menswear through modern silhouettes, intricate detailing and a refined colour palette, the showcase celebrated individuality and the evolving sartorial choices of the modern Indian groom. Adding to the runway presentation, actor Ali Fazal walked as the showstopper for Tasva, embodying the collection's spirit of confidence, sophistication and effortless elegance. Creators Mohak Narang, Ashi Khanna, Tarun Kinra and Sunny Chopra also walked the runway for Tasva, bringing their own style and personality to the showcase.

BabyOrgano 2.0: Ayurveda Brand Reinvents Its Identity to Speak to India's New-Age Parents

New Delhi [India], October 17: BabyOrgano, an Ayurveda-led children's wellness brand trusted by 2M+ parents across India, has unveiled BabyOrgano 2.0, a new chapter that brings together a refreshed identity, redesigned packaging, a new mascot and a sharper focus on how today's parents approach children's wellness.

Dharana Introduces a Reimagined Approach to Personalised Wellness and Wellbeing

Mumbai (Maharashtra) [India], October 17: Set within one of the world's 36 biodiversity hotspots in the Sahyadris, and a short drive from Mumbai and Pune, Dharana introduces a new approach to wellness, bringing together advanced science, Indian healing intelligence and the restorative power of nature. A new journey towards lasting wellbeing begins with a deeper understanding of the body, mind and their connection with nature. Moving beyond conventional wellness, Dharana seeks to understand what has shifted within the body and mind, why it has shifted, and create personalised pathways to restore health, vitality and balance in a way that lasts.

Onward Technologies Delivers its Strongest-Ever Quarter; Total Revenue up 22.2% and EBITDA up 33.7% YoY; Raises FY27 Outlook

Mumbai (Maharashtra) [India], October 17: EBITDA margin expands to 15.6% and PAT up 41.2% YoY; FY27 outlook revised upward to 15-18% revenue growth and 13.8-14.3% EBITDA margin.

Chandukaka Saraf Jewels Marks New Milestone with Launch of 25th Showroom in Alibaug

New Delhi [India], October 17: For nearly two centuries, Chandukaka Saraf Jewels has brought together the rich traditions of Indian jewellery craftsmanship and the evolving preferences of modern consumers. Founded in 1827, the brand continues to build on its legacy of quality, trust, and design excellence as it prepares to inaugurate its 25th showroom in Alibaug, Raigad district, on October 18, 2026. The new showroom marks another milestone in the brand's journey and reinforces its commitment to offering jewellery that seamlessly blends traditional craftsmanship with contemporary style.

Rohit Sharma Joins Freyr Energy as its First Brand Ambassador; Launches 'Solar Ho, Toh Freyr Ho!' Campaign

New Delhi [India], October 17: Freyr Energy, India's second-largest residential rooftop solar company under the PM Surya Ghar: Muft Bijli Yojana, announced Rohit Sharma, India's World Cup-winning captain, as its first-ever brand ambassador. The association launches with 'Solar Ho, Toh Freyr Ho!', a nationwide campaign built on a simple idea: rooftop solar is a 30-year decision, and it deserves a company that delivers year after year. The campaign also features an ad film, "Rishta Pakka," with Rohit Sharma as the protagonist, talking about solar, subsidies, and its benefits through a humour-led narrative.

RFL Academy Teams Win Gold and Two Silvers at WRO Asia Pacific Open Championship 2026

Hyderabad (Telangana) [India], October 17: Eight student teams trained by RFL Academy represented India at the World Robot Olympiad (WRO) Asia Pacific Open Championship 2026 in Hyderabad and won three medals: Gold and Silver in RoboMission Elementary, and Silver in Future Engineers. The championship brought together 149 teams from 25 countries.

From Karmayogi to the World Stage: Dr. Hemant Garg Wins "Excellence in AI for Public Policy", Charts India's Path to the AI Big League

Bengaluru (Karnataka) [India], October 17: Dr. Hemant Garg, Deputy Director (Legal), Employees' State Insurance Corporation (ESIC), Ministry of Labour and Employment, Government of India, received the "Excellence in AI for Public Policy" award at the 3rd World AI Summit in Bengaluru on 14-15 October 2026, placing an Indian public-policy voice at the centre of the global debate on how AI should serve people.