Fashion Designer Mithi Kalra aims at expansion, eyes Overseas Market

According to the Market Research, The Indian textile industry is estimated to be around 108 billion dollar and expected to reach 223 billion dollar by 2021. The industry employs over 45 million people directly to 60 million people indirectly, thus making an aim to increase the employment in the industry, Fashion Designer Mithi Kalra, who is a celebrated name in the industry, has been working towards this tangent since a decade now.

She is famous for creating beautiful amalgamations by choosing homegrown fabrics with different forms of paintings of India. For her Fashion is an expression of deep-rooted culture, ethnicity and sustainability. Known for her eccentric designs, fabrics and colour sensibilities, the label has dressed many famous Bollywood celebrities including Sonali Kulkarni, Pooja Sawant, and many more.

Mithi Kalra, who hails from Delhi and a pass-out from NIFT, has always been fond of dressing mannequins since childhood, support from her family made her pursue her dreams further. With her vast clientele across the countries and globally, Kalra has displayed her designs at prominent shows like India Runway Week and done exhibitions in Tier-1 and Tier-2 cities.

Started her design house in 2015, as “House of Mithi Kalra”, her first collection was an intricate concoction of Madhubani Paintings on dresses based on Disney Princess. Mithi travelled a lot and aimed at reaching the craftsmen for the Madhubani Paintings directly, as she feels that the role of middlemen often takes away the wages that the weavers can earn,”The role of the cratmen is underrated and there should be efforts from the Fashion Industry to help them grow equally. Kalra feels that this is a massive step in growing the textile industry towards the right direction,”she reiterates.

Aiming for the same success in future, Mithi says,”We plan to introduce different forms of art in our collection and take such arts globally. The first collection that revolved around Madhubani Paintings, that is practiced in Bihar and done by hands, this was received well by critics and our customers in India and especially Overseas. We aim to introduce new concepts with different forms of paintings in our designs,”

Kalra has also introduced homegrown and sustainable fabrics in her later collections, and feels that the Indian Textile Industry needs support from other budding Fashion. Mithi feels that,“The Textile Industry has been an indispensable part of our economy. What started as a design house today employs workers and craftsmen across the country. In the backend of any Fashion Brand, lies the efficient efforts of the middlemen who burn midnight’s oil at the backend and as we grow and create more jobs and employment for the people,”

In future, she aims at introduce Bridal Collection on Sustainable Fabrics,”Today, bridal wear has a vast spectrum, it not only includes those heavily embroidered lehengas and embellished sarees but it has a good mix of Rich Anarkalis with Ethnic Skirts, our new collection includes subtle yet rich blouses paired with heavy skirts, making it a complete look of home-grown Lehengas,”

In future aims at tapping the US and European Market by doing shows and exhibitions there.”We already have clientele dotted these markets, thus now we aim to expand in these markets better,” she concludes.