Jonathan Chesner's Instagram-Driven Retailer Amuze Offers Luxury Goods at a Bargain
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As the popularity of today’s social media landscape has made it easier than ever to flex a closet full of designer goods to the world, actually being able to find and afford these items at an attainable price point is no easy feat – especially considering how the covid-19 pandemic affected the population’s finances. Luckily for consumers everywhere, buzzy Instagram retailer Amuze now offers merchandise from designers like Prada and Valentino for purchase at just a fraction of their retail value, all thanks to founder Jonathan Chesner’s keen eye and passion for his platform.
Rather than paying exorbitant MSRP prices at major department stores or brand’s own brick-and-mortar shops, Chesner’s Amuze instead opens up these sought-after products from 30-50 percent off retail value, offering up a major bargain for fashion lovers. The retailer has been doing so for quite some time now; established in 2009, Amuze has built a reputation for its signature can’t-miss flash sales filled with goods from the current fashion season, standing in stark contrast to other reasonably priced stores that are only stocked with outdated items from seasons past.
Having made the shift to Instagram retail long before the application had created its own shopping subsection, Amuze patrons are able to make a purchase quickly and easily by simply swiping up on one of Chesner’s expertly curated stories. The Instagram-heavy shopping method likewise provides intimate and detail-oriented customer service, as consumers can chat directly with an Amuze representative through the application’s direct messaging system, with responses available within 24 hours.
“When I shifted to Instagram, everyone thought I was crazy, but I saw that there was an interest and I just stuck to it,” recounts Chesner.
And Chesner’s commitment despite outside negativity has certainly paid off; Amuze now boasts 172,000-and-growing followers on the platform and generates nearly a million dollars on average in monthly sales, making Amuze’s Instagram the premier one-stop-shop for luxury goods of the digital age.
For more on Amuze, follow the retailer on Instagram to see its latest wares and for the potential chance to win one of Chesner’s hot-ticket designer items.
Topics : Instagram
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First Published: Dec 25 2021 | 2:52 PM IST