Kalyan Kumar and Vaibhav Gupta founders of Social Catalyzers reinventing the wheel of 'Earned Media'

The Internet has turned our world on its head, and it shows no signs of stopping. It has transformed communications to the point where it is now digital first and natural, in practically every aspect of our lives. Looking at how certain entrepreneurs and professionals have been putting forth every effort and channelling their creative skills and innovation-driven business techniques into developing great brands and businesses in their respective industries is a bizarre sight to watch, and honestly hard to keep up.

The Influencer and Content marketing industry is one that has welcomed many such strong organisations and agencies that want to push the boundaries, bring value to consumers through their services, and set the bar for other marketing firms in the space. "Social Catalyzers" is quickly becoming one of the most sought-after digital Influencer and Content marketing firms helping such companies.

Social Catalyzers was founded on the idea of assisting people, brands, and enterprises in driving ROI on "Advocacy," "Sentiment," and "Organic Propulsion" or “Virality Signaling” through the use of Social Enablers (KOLs/Influencers) and aggregated Communities, earning them the tagline "Engineering the Social Spread."  Kalyan often quips “Engineering the cascade for Virality and propulsion, is equally critical for content, as much as the power of the content.”

Kalyan Kumar, the Co-Founder and CEO of Social Catalyzers, or SoCat, developed the firm, which has risen to the top as a revolutionary social media and influencer-marketing agency in a short period of time. He co-founded the agency with Vaibhav Gupta, a young business entrepreneur who acts as the COO and Financial Director. Pratish Premkumar, their Business Head in Indonesia, is a valuable asset given his experiences in India and SE Asia.

Vaibhav Gupta, who was already involved in influencer marketing before joining SoCat, is proud that their agency has had the opportunity to work with some of the world's most prestigious brands, including Unilever, IndoFood, Danone, Kimberly Clark, Coke, P&G, Jet Privilege, Asian Paints, Bacardi, Motorola, LG, CEAT, Nestle, Diageo, Too Yumm, Foodpanda, National Geographic, Maruti Suzuki to name a few. Apart from that, he has worked with WPP Group M -Mediacom, Mindshare, WaveMaker, Leverate, OMD, Foxy Moron, Dentsu, Isobar, WatConsult, and a slew of other agencies in India and abroad.

In their early years as a micro-influencer marketing firm, they focused mostly on Twitter, where they worked with major and small influencers, as well as hashtags that needed to be seen by businesses. Gradually, as they realised the digital space's strength and importance, and saw how everyone wanted to use its capabilities, they ped deeper into other platforms such as YouTube, Instagram, Facebook, and even Dark Social. 

Having expertise in the domain, Social Catalyzers have perfected the art of spiking, encircling, and sustaining the buzz by injecting a burst of conversations across digital social networks, using the power of Influencers and Community aggregation. They're continuously committed to mastering the Art and Science of engineering Content Virality with quantifiable results.

They are a preferred partner for several agencies in India and Southeast Asia on a global scale (Singapore, Indonesia & Malaysia). Starting Social Catalyzers as a modest influencer marketing firm in 2016, Kalyan Kumar and his partners have transformed the company into a sought-after agency.

To know more, visit their website, https://www.socialcatalyzers.com/