BS Marketing Initiative

The 'pandemic' we know, is coming soon

.

July 14, 2021 15:47 IST
JSWCpandemic

 

It is just a matter of time now before we succeed in overpowering the current health-crisis, which has managed to capture the headlines. The story unfolding thus far has been hard-hitting, to say the least. It all seems quite an unrealistic scenario: shortage of oxygen cylinders, heavy toll on human life, upended economics and more.

All efforts are being undertaken to progress toward a transition to normalcy. There has, however, been a parallel ‘pandemic’—if we can say so—that’s been brewing for the past few decades. This threatens to push us into an existential crisis if something is not done on an urgent basis. It’s an environmental disaster in the making.

It all remains interlinked. The rapid pace in industrialisation is leading to global warming, which in turn has led to rising sea levels and extreme weather conditions. This further threatens acute shortage of food and waters.

It is, therefore, imperative and incumbent on each one of us to make the right choices. Every decision we take, every move one makes has a direct or indirect impact on the environment. For instance, take the case of the cement industry. All this while, the cement production technologies in use led to extensive power consumption, gas emissions, environmental heating and emissions from fuel in the form of carbon-dioxide, nitrogen oxides, sulphur dioxide and carbon monoxide (CO2, NOx, SO2 and CO). These gases form the major sources of pollution in the cement industry. The solution: Green Blended Cement

Companies such as JSW Cement, which is part of the illustrious JSW Group, are making a world of difference in this regard as it leads by example in innovation and sustainability. The company remains committed to the mission to reduce carbon footprint to bring about a significant balance in the environment. By maximising its resources and by-products, JSW Cement is consistently delivering the best quality Green Blended Cement. Gurminder Singh, Head-Branding, JSW Cement, says, “As a community, we are all faced with the same set of challenges. Most of these have arisen out of our habits and decisions. At JSW Cement, we are making conscious efforts to shed light on the importance of Going Green and breaking the habitual vices. We are taking steadfast action in communicating and educating the end customer on the value of making the right choice of cement for their homes. As the right choice helps secure their family’s and the planet’s future.”

There are multi-fold environmental advantages of manufacturing Green Blended Cement, as the core raw material here is Slag, which is not a carbon compound. Here are a few statistics, which highlight the stark difference in production of 1 tonne of Slag Cement in comparison to that of 1 tonne of Ordinary Portland Cement (OPC):

1) Production of Concreel HD emits 56% less CO2 Emissions

2) Production of Concreel HD consumes 56% less specific thermal energy

3) Production of Concreel HD consumes 26% less specific electrical energy

4) Production of Concreel HD consumes 56% less Limestone

It is high time the depletion of natural resources and biodiversity, the production of waste, and the destruction of natural habitat is to be brought under control. It is only then that life on earth will be sustainable throughout the next century. JSW Cement has already taken the lead in this direction with the production of Green Blended Cement.

 

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The 'pandemic' we know, is coming soon

.

 

It is just a matter of time now before we succeed in overpowering the current health-crisis, which has managed to capture the headlines. The story unfolding thus far has been hard-hitting, to say the least. It all seems quite an unrealistic scenario: shortage of oxygen cylinders, heavy toll on human life, upended economics and more.

All efforts are being undertaken to progress toward a transition to normalcy. There has, however, been a parallel ‘pandemic’—if we can say so—that’s been brewing for the past few decades. This threatens to push us into an existential crisis if something is not done on an urgent basis. It’s an environmental disaster in the making.

It all remains interlinked. The rapid pace in industrialisation is leading to global warming, which in turn has led to rising sea levels and extreme weather conditions. This further threatens acute shortage of food and waters.

It is, therefore, imperative and incumbent on each one of us to make the right choices. Every decision we take, every move one makes has a direct or indirect impact on the environment. For instance, take the case of the cement industry. All this while, the cement production technologies in use led to extensive power consumption, gas emissions, environmental heating and emissions from fuel in the form of carbon-dioxide, nitrogen oxides, sulphur dioxide and carbon monoxide (CO2, NOx, SO2 and CO). These gases form the major sources of pollution in the cement industry. The solution: Green Blended Cement

Companies such as JSW Cement, which is part of the illustrious JSW Group, are making a world of difference in this regard as it leads by example in innovation and sustainability. The company remains committed to the mission to reduce carbon footprint to bring about a significant balance in the environment. By maximising its resources and by-products, JSW Cement is consistently delivering the best quality Green Blended Cement. Gurminder Singh, Head-Branding, JSW Cement, says, “As a community, we are all faced with the same set of challenges. Most of these have arisen out of our habits and decisions. At JSW Cement, we are making conscious efforts to shed light on the importance of Going Green and breaking the habitual vices. We are taking steadfast action in communicating and educating the end customer on the value of making the right choice of cement for their homes. As the right choice helps secure their family’s and the planet’s future.”

There are multi-fold environmental advantages of manufacturing Green Blended Cement, as the core raw material here is Slag, which is not a carbon compound. Here are a few statistics, which highlight the stark difference in production of 1 tonne of Slag Cement in comparison to that of 1 tonne of Ordinary Portland Cement (OPC):

1) Production of Concreel HD emits 56% less CO2 Emissions

2) Production of Concreel HD consumes 56% less specific thermal energy

3) Production of Concreel HD consumes 26% less specific electrical energy

4) Production of Concreel HD consumes 56% less Limestone

It is high time the depletion of natural resources and biodiversity, the production of waste, and the destruction of natural habitat is to be brought under control. It is only then that life on earth will be sustainable throughout the next century. JSW Cement has already taken the lead in this direction with the production of Green Blended Cement.

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