Live events segment increasingly gains prominence for ticketing platforms

After Coldplay and Guns N' Roses concerts, India's live events sector is surging, contributing 30% of ticketing revenue and emerging as a key growth driver for entertainment platforms

Coldplay played in January and Guns N’ Roses performed in May: India wants more live concerts, so musicians David Guetta, Jacob Collier and rock band The Script will be among artists touring the country later this year.

 

Live events were once a smaller part of India’s media and entertainment sector, but the segment now comprises up to 30 per cent of ticketing platforms’ total revenue. The segment in FY25 contributed around ₹ 10,500 crore to the media and entertainment sector’s revenue of ₹1.45 trillion, according to PwC India. The amount is almost 7 per cent of the industry’s overall spending.