This first private project is expected to give a fillip to the state’s ambitious roadmap to develop health and spiritual tourism circuits along the state’s 974-kilometre coastline.
This will also be one of the first such hubs by Patanjali in South India.
According to an official source, the company has got approval under the state’s Tourism Land Allotment Policy 2024-29 to develop the project.
The facility will come up on 5 acres at Yendada, and will be developed and operated by a consortium of Patanjali Parivahan Pvt. Ltd. and Patanjali Wellness Ltd.
The new tourism policy of the N Chandrababu Naidu government targets private investments to the tune of Rs 25,000 crore by 2028. It has also proposed to elevate the average spending by domestic tourists from ₹1,700 to ₹25,000 every year through steps like spiritual and health tourism circuits along the coastline.
The Srikakulam-Visakhapatnam Circuit is one of the major eco-tourism circuits planned by the government, while 10 temple circuits are also conceptualised, including Simhachalam, Srisailam, Ahobilam, Annavaram, Tirupati, Kanipakam, Lepakshi, Vijayawada, Dwaraka Tirumala, and the Shakti Peeta Circuit.
A total of 25 thematic circuits are in the pipeline, including Buddhist circuits, temple circuits, beach circuits, river cruise circuits, eco-tourism circuits, sea cruise circuits, and seaplane circuits.
The Patanjali project is designed as a centre of excellence for ayurveda, yoga, panchakarma, acupressure, and naturopathy.
The programme aims to attract domestic and international wellness seekers while strengthening the city’s evolving position as a health tourism hub.
The developers have been given a timeline of 30 months from initiation to bring the centre into commercial operations. The project is expected to result in 2,750 jobs, including 250 direct employment opportunities, in wellness services, hospitality, logistics, and local supply chains.
Patanjali Wellness has its experience in leading Ayurvedic healthcare and wellness centres across India, and already has centres in Telangana and Karnataka in South India.
The state government will provide eligible incentives including concessional land lease, interest subsidy on term loans, reimbursement of stamp duty and registration charges, and marketing support through participation in wellness expos and tourism fairs.
Officials say the project aligns with Andhra Pradesh’s strategy to capture a share of the rapidly expanding $400-billion global wellness tourism market, while also building employment and skill development opportunities in ayurveda and yoga-based therapies.
With Vizag’s accelerated tourism infrastructure development, including beachfront upgrades, enhanced air connectivity, and hospitality expansion, the Patanjali Naturopathy Centre is being positioned as a flagship wellness destination in South India, said a government official.
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