Page 104 - News

As average order value increases break-even is definitely possible: Saran

Interview with Saran Chatterjee, CEO, Housejoy

Infra marketing

Microland has appointed Purnima Menon as chief marketing officer

Best practices of data storytelling

A CFO can deliver analytical insights to a business by deploying data through stories

Wildcraft steps out of a niche

Company eyes apparel and footwear with aim to fulfil head to toe needs

Google brands its service in pixels

The search giant bets on the popularity of its services in India to push Pixel

50% students in Mumbai don't have employment skills: Survey

Survey represented views of 200 students across higher education institutions from over 20 colleges

Clients hire us to service their business, not win awards, says Bowen

Bowen, who has worked earlier at Y&R and Ogilvy & Mather, is considered one of the sharpest minds in the business

Campaign Logic: Joy of doing our bit and giving back

Bankbazaar.com's new digital ad urges young consumers to "play their part" in contributing financially to their own weddings

FY16 most productive year for staff hiring, says report

Higher rate of expansion in GDP in FY14 and FY15 did not result in corresponding growth in jobs creation

With Tiago, Tata Motors hits sweet spot

The success of the car has fuelled the company's ambition to create products in segments that have not been explored by others

JSW swings one for the brand

The steel maker is leveraging its support of non-cricket sports to build and shape its corporate image among customers and employees

We want to engage the largest food enthusiast community: India APAC CEO

Interview with Piyush Sharma, chief executive officer, India APAC, Zee Living

Brands step up CSR pitch

Companies are fusing social objectives with their business plans as they try and bring about brand-CSR integration to communicate with consumers

Statspeak: The app world

94% the Android OS platform dominates the market with highest contribution in terms of smartphone web traffic

Vantage point: Insights from cutting-edge research

Digital is fast-changing the rules of B2B consumer engagement

Akai's second coming

After a six-year hiatus, the Japanese brand re-enters the Indian consumer durables market riding on a new pricing and distribution strategy

IoT will be key to market disruption

It's time for CIOs to either spearhead the business or move out

Digital drive

Facebook has appointed Pulkit Trivedi as industry director for e-commerce, retail, travel and financial services verticals

Cementing the bond

Emami braces up to challenge big shots in cement

Amaron closes the gap

Amara Raja Batteries is making its brand more relevant, tuning in closely to the needs of the auto sector to take on market leader Exide