Page 105 - News

India to have highest salary increase in Asia Pacific in 2017: Survey

A report by Mercer has forecast a 10.8 per cent salary increase in India and 9.2 per cent in Vietnam in 2017

Campaign logic: Game for efficient delivery

A new ad campaign by DHL India conveys the message that it respects detail and precision - the way sportsmen would

Campaign logic: Allaying scapegoat fears

In its new ad campaign, used car marketplace Droom tells the buyer that she would pay the right price by using its app

Reinventing Bombay Dyeing

Here's how the Wadia Group brand is looking to secure the millennial's patronage

At De Beers: Millennials and diamonds

India is heavily invested in the gold business, but becoming invested in the diamond business, too, says CEO De Beers

You have to keep developing niche home shopping products: Best Deal TV COO

Companies have to offer multiple choices of payment to consumers at the doorstep, says Best Deal TV COO Hari Trivedi

Vipin Dhyani: EQ over IQ for meaningful ads

Endearing advertising with kids in the lead can teach values beyond the syllabi

Tata Motors' high-end hook

The automaker is betting on an immersive experience to lure buyers for its new SUV, Hexa

Government advertising soars in 2016

Social advertising saw a huge surge as the govt beat the drum on welfare schemes and achievements through the year

Local brands Balaji Wafers, Yellow Diamond crack the taste test in India

Local brands in the salted snacks market are taking the game away from big global labels; say 'Indianness' has helped them expand their market share

How Myntra is scoring with celebrity brands

The e-tailer bets on its portfolio of celebrity branded apparel and customer fascination with Bollywood to position itself as a premium brand

Big retailers see future in small stores

Kishore Biyani has identified small format stores as the first of the five pillars of his group's long term retail strategy

Campaign logic: Feeling sad? Go shopping

In its maiden campaign, 10-year-old lifestyle brand Max Fashion tries to strike a chord and build customer loyalty

Oracle makes highest offer of Rs 93 lakh at IIT Guwahati

Microsoft offers a tad less at Rs 92 lakh

IIT placements: ISRO, Navy, PSUs steal the show on Day Zero

The number of government and manufacturing firms making campus recruitments has risen by 10 per cent at IITs

2016 ad-growth rate to take a hit as spending slows

Ban on high-value currency sends advertising industry into a tailspin

As the world changes, we will be on a constant change programme too: J Walter Thompson execs

Advertising agency JWT's Global Chief Executive Officer Tamara Ingram and South Asia CEO Tarun Rai talk about their India operations

Havmor looks for a bigger scoop

The ice cream brand is stepping into five new states, using a premiumisation strategy to go national

PSUs, core sector companies make a comeback in IITs for final placements

Hiring through PSUs at IITs has been boosted by the Madras HC ruling in favour of PSUs last year allowing them to pick students from campuses

Vantage point: Insights from cutting-edge research

Shared leadership building blocks for a resilient digital government