Page 114 - News
Wearable market clocks over 40% sequential growth in Q2 2016
The market is highly dominated by sub-$50 category offerings which commands over 83 per cent share of the wearable market
 "Wearable market clocks over 40% sequential growth in Q2 2016")
Campaign Logic: Make your head and heart work together
DHFL's new commercial lends a dose of emotion to a purely logic-based decision
 "Campaign Logic: Make your head and heart work together")
Riding on blue ocean strategy
A distinctive positioning and a strong distribution strategy has helped Honda dominate the market for 7 months in a row
 "Riding on blue ocean strategy")
Top recruiters turn to non-IIM B-schools
Top recruiters turn to non-IIM B-schools for middle-management roles
 "Top recruiters turn to non-IIM B-schools")
Airlines spar over on-time performance
SpiceJet, Vistara make diffferent claims about punctuality, battle it out on social media
 "Airlines spar over on-time performance")
IITs turn to core sector firms for placements after start-up fiasco
To further ensure employability of students, IITs are encouraging students to positively accept more number of pre-placement offers and not wait till final placement season
 "IITs turn to core sector firms for placements after start-up fiasco")
 "Heading tech")
 "The Strategist Quiz (#477)")
We are moving to a data-centric and digitally charged world: CVL Srinivas
Interview with CEO (South Asia), GroupM
 "We are moving to a data-centric and digitally charged world: CVL Srinivas")
CSR as a strategy to win talent war
Hiring and retaining a pool of top talent is directly connected to the ethos of a firm
 "CSR as a strategy to win talent war")
Micromax's smart foray
With the launch of ACs and smart TVs, the mobile phone vendor eyes full transformation into an electronics firm
 "Micromax's smart foray")
Viacom 18 hops screens, hopes audiences follow
Can the studio steer its popular television show on to a box office win, given that such transitions have floundered in the past?
 "Viacom 18 hops screens, hopes audiences follow")
Enter the digital warriors
Mystery launches, online fan clubs and other innovative marketing measures are yielding remarkable results for Chinese smartphone brands in India
 "Enter the digital warriors")
Pantaloons tips the scales for Aditya Birla Fashion
Affordability seems to be the name of the game in the group's expanding empire of fashion
 "Pantaloons tips the scales for Aditya Birla Fashion")
After blacklisting start-ups, IITs turn to core sector firms, PSUs for placements
31 start-ups were recent blacklisted by IITs due to reasons such as revoking of offers and deferred joining dates
 "After blacklisting start-ups, IITs turn to core sector firms, PSUs for placements")
Bridgestone, Apollo roll their wheels beneath the auto boom
The market gets set for a brand war as new labels hit the road and companies look to expand their share of the organised market
 "Bridgestone, Apollo roll their wheels beneath the auto boom")
Three Indian luxury brands among top 100 globally
The luxury sector has not been immune to e-commerce
 "Three Indian luxury brands among top 100 globally")
India security market to grow at 10.6 per cent in 2016
Security spending will continue to grow in 2017 when revenue is projected to reach $1.24 billion
 "India security market to grow at 10.6 per cent in 2016")
Millennials on the move, upsurge in queries for packers and movers
The study is based on an analysis of searches on Sulekha from July 2015 to June 2016 for packers and movers, and online requests in the local services category
 "Millennials on the move, upsurge in queries for packers and movers")
Campaign Logic: That's what friends are for
KFC's new campaign is a celebration of individual differences that build ties
 "Campaign Logic: That's what friends are for")