Even as a slew of global and national brands wade into the quicksand of fashion retail in India, value fashion, the affordable arm of all fashion houses, is hitting consumer hotspots, both online and offline. The first financial quarter results for 2016 by Aditya Birla Fashion & Retail (ABFL) tell an interesting story. The numbers show a dip in the performance of Madura Fashion, the arm that holds licenses for several premium global brands, but a spike for Pantaloons, its offline retail venture that focuses on value fashion.
TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.
Already a premium subscriber? LOGIN NOW
SUBSCRIBE TO INSIGHTS
What you get on Business Standard Premium?
- Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
- Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
- Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
- Pick your 5 favourite companies, get a daily email with all news updates on them.
- 26 years of website archives.
- Preferential invites to Business Standard events.