Page 118 - News
 "Data Tracker: Setting the table")
Brands bring it on at Rio
Edelweiss, Tata Salt, Amul, Samsung and a clutch of other companies commit close to Rs 10 cr for the Olympics, look at ways to maximise viewer interest and involvement
 "Brands bring it on at Rio")
Automation can transform sales
Marketing needs to play a bigger role in harnessing data and using it to drive customers through their purchase life cycle
 "Automation can transform sales")
Campaign Logic: Being healthy never goes out of style
A new campaign by DS Group's Ksheer brand harps on the product's health benefits to drive home the message that it is one good habit that is easy to sustain
 "Campaign Logic: Being healthy never goes out of style")
Donning a sporting cap
Partha S Banerjee has joined Sportskeeda as chief operating officer (COO)
People risks on the rise with growing global M&A activities
Thirty-four per cent of the sellers are finding more and more of their divestment resources are required to address HR issues
 "People risks on the rise with growing global M&A activities")
Increasingly competition is going local: Baskar Subramanian
Interview with Co-founder, Amagi
 "Increasingly competition is going local: Baskar Subramanian")
Ticking the cross-channel box
Brands born online are taking an omni-channel route to give profitability their best shot
 "Ticking the cross-channel box")
Why you won't see some shoe logos at Rio
The track and field events at the Olympics this month will showcase elite athletic talent and, if you look closely, creative subterfuge
 "Why you won't see some shoe logos at Rio")
7th Pay Commission woes: B-Schools weigh funding options to bear additional costs
IIM Calcutta is open to varied ways of raising funds, including increasing the number of executive training programmes and alumni endowments
 "7th Pay Commission woes: B-Schools weigh funding options to bear additional costs")
The Maharaja hunts for new markets
Groupe SEB-owned Maharaja Whiteline puts years of strife and controversy behind, moves out of traditional strongholds in search of new consumers
 "The Maharaja hunts for new markets")
Vedica Scholars programme: Breaking the mould
The programme aims to get more women into the corporate workforce and retain them
 "Vedica Scholars programme: Breaking the mould")
A matter of Prestige
The Bachchan couple brings star power to an old brand, helps the TTK Group strengthen its mass appeal
 "A matter of Prestige")
Lenovo keeps its eye on the goal
The Chinese multinational sharpens the pitch for its personal computers with a story about an all-girls team of teen footballers, targets student buyers
 "Lenovo keeps its eye on the goal")
Why IIM-A still has no chairman after 8 months
The prestigious post has been the casualty over the ongoing tussle between Ministry of Human Resource Development and the B-School's Board of Governors
Indian School of Business invites application for PGP in Management programme
Candidates are required to apply at its official website. Application deadline for cycle 1 is October 15, 2016
 "Indian School of Business invites application for PGP in Management programme")
Puma bolts down the track
The sports brand takes on rivals Adidas, Nike and Reebok in the country, follows a smart expansion strategy and banks on targeted digital and event-led branding
 "Puma bolts down the track")
 "Statspeak: Gender pay bias")
 "Airlines lacking in effective cash-flow forecasting solution")