Page 119 - News

Asians spend more on in-app purchases than users elsewhere

The future of advertising

The growth of traditional media is already dependent on what we call new media; its challenge is to blend into the digital world

Vivel soap: Scrubbing off with soft power

A new television commercial for Vivel soap focuses on workplace harassment and asks women to not hold back when faced with rough situations

Consolidation will help e-commerce players scale up their businesses: H S Bhatia

Interview with Managing director, Surpluss.in

Playing to the consumer gallery

Following the success of Pokemon go, marketers are looking to leverage augmented reality to regain ownership of customer experience

Shyamal Majumdar: Pokemon no-go at the workplace?

Stories about Poke-trouble at the office have gone viral, but many say the game can also facilitate bonding among employees

SpiceJet plots a new flight path

The airline pitches its product and service, keeps silent about price in a new campaign as it looks to win over young business travellers

Auto majors look for the halo effect

Ford, Volkswagen, Fiat and Nissan bring their iconic models to India, look to benefit from the buzz around these brands and boost their image

Superbrand Rajinikanth

The superstar's refusal to endorse any brand makes him the most valued endorser of his time

IIT-B ranked 13 in QS University Rankings BRICS 2016

IIT-Bombay ranks second in India, seven ranks below IISc Bangalore at six

Data Tracker: Slicing the digital pie

Insuring consumer trust with tech

With increased digitisation and new tools, insurance companies are assessing markets in greater depth while placing the customer at the centre

Predicting bankruptcy

A complexity science-based approach might prove useful for making predictions across all types of firms

Surf Excel rides the premium wave

HUL's detergent brand, launched in 1959 as Surf, is today the largest in its portfolio with sales in excess of Rs 3,000 crore

Classrooms will make way for real-time video collaboration

Almost 42 per cent of respondents from Asia Pacific believed parents and students were demanding more access to content online

Everyday user without cyber protection open to data theft

Bosch: Not your regular soap & suds story

A new campaign by Bosch underscores the product benefits in a quirky fashion

The mobile app is proving to be a big intervention to promote brands: Bidisha Nagaraj

Interview with Group president, marketing, Coffee Day Group

Banking on web

Based in Mumbai, Chandani will be responsible for business development and getting more partners for the marketplace

Indrajit Gupta: Rising above the noise