Page 120 - News
Insurance intermediaries join the brand game
With smartly targeted marketing campaigns Coverfox, Policybazaar look to win customers over
 "Insurance intermediaries join the brand game")
Activa rides on women power, races to the top
Honda comes up trumps as riders switch over to its scooter for an easy and convenient ride and buy into the brand's unisex appeal
 "Activa rides on women power, races to the top")
Second time lucky with Baleno
Maruti Suzuki shunned conventional wisdom when it recycled an old name to brand a new car. A year later the gamble is paying off
 "Second time lucky with Baleno")
Airlines find new ways to grab flier attention
Air Carnival, Air Asia, TruJet try innovative ways to break the clutter in a crowded turf
 "Airlines find new ways to grab flier attention")
Starbucks filters an India brew
The all-American coffee chain says it will innovate with its menu, formats and promotional strategies to build its brand in the country
 "Starbucks filters an India brew")
The country is the world for local brands: Josep Montserrat
Interview with Worldwide CEO & GM and country head, Kantar Worldpanel and Senior vice president (media and retail), IMRB
 "The country is the world for local brands: Josep Montserrat")
 "IoT goes mainstream as companies consider it critical to success")
 "China, India identified as key markets for transport sector")
A gender enabler
Digital is helping build a winning proposition for both women and the organisations they work for
 "A gender enabler")
ZopNow: Promising delivery and no excuses
Online grocery platform ZopNow's maiden TV campaign presents an average household scenario to demonstrate how things could go wrong when you run out of daily needs
 "ZopNow: Promising delivery and no excuses")
China and India actually have a lot in common if you look at the broad strokes: Josh Fenn
Interview with Senior marketing manager, global business unit, Baidu Inc
 "China and India actually have a lot in common if you look at the broad strokes: Josh Fenn")
Space-inspired gems
With a cold palette of black, midnight blue and frosted clear crystals, the collection offers an array of versatile pieces for women
Innovation key to staying ahead
Godrej and Big Bazaar have stood out in the consumer goods and service spaces by acing the challenge of aligning innovation with outcome
 "Innovation key to staying ahead")
Subbarao vs UPA: The governor in his labyrinth
D Subbarao recounts in his book how P Chidambaram and Pranab Mukherjee constantly interfered in monetary policy decisions
 "Subbarao vs UPA: The governor in his labyrinth")
PVR gets the show on the road
The chain experiments with movie-viewing experiences to cater to audiences in every price segment
 "PVR gets the show on the road")
Paper Boat logs on to the festival circuit
Hector Beverages builds a buzz around the brand by crafting special drinks for special occasions, looks to keep competitors at bay
 "Paper Boat logs on to the festival circuit")
How Garnier plans to take on Patanjali
The French cosmetics brand rides the herbal train, hopes to reach out to a larger consumer base and counter the growing influence of local challengers
 "How Garnier plans to take on Patanjali")
IIT-Ropar inducts faculty from overseas universities
Six Indian-origin teaching staff selected from institutions in UK, Canada and US; total faculty strength rises to 95
 "IIT-Ropar inducts faculty from overseas universities")
Firefox burns the rubber
Under new owner Hero Cycles, the premium bicycle brand is raising its game
 "Firefox burns the rubber")
 "Workplace Health Card")