Page 132 - News
Brands take a hit from consumers if mobile expectations aren't met
Alternatively, 76 per cent report that a good mobile experience has an influence on their loyalty to a brand
 "Brands take a hit from consumers if mobile expectations aren't met")
Housing.com: Home is where the heart is
Online real estate platform Housing.com's first television campaign plays on emotions attached to home ownership and uses the IPL as a platform to improve reach
 "Housing.com: Home is where the heart is")
Underestimate marketing at your peril: Vikas Kapur
Interview with CEO, Hidesign America Inc
 "Underestimate marketing at your peril: Vikas Kapur")
Branding googlies for late entrants
IPL franchises Gujarat Lions and Rising Pune Supergiants have to draw management lessons from late entrants in competitive markets to win over fans and sponsors
 "Branding googlies for late entrants")
Large companies, not IITs or MIT, new startup garages: Anand Mahindra
The Mahindra Group Chairman said large corporations are emulating startup ecosystems within themselves
 "Large companies, not IITs or MIT, new startup garages: Anand Mahindra")
ISB to collaborate with Singapore Management University
ISB and SMU will develop new thinking and practices in the areas of Innovation and entrepreneurship
 "ISB to collaborate with Singapore Management University")
Goafest strives to stay young, stay relevant
The advertising, media and marketing convention pulled out the stops to attract the young with unconventional speakers and a slew of features
 "Goafest strives to stay young, stay relevant")
R Gopalakrishnan: Boundary-spanning behaviour
The ability to adapt, stretch and operate at the boundaries is an invaluable skill
Amul takes the top spot as local brands score big
Gujarat's Amul bagged the top slot with 7.2 per cent share, followed by Mother Dairy and Britannia Industries
 "Amul takes the top spot as local brands score big")
Start-ups milk the IPL cash cow again
Housing, Freecharge and Makemytrip play the field, but they are outliers as many e-commerce companies cut back on ad spends this season
 "Start-ups milk the IPL cash cow again")
B-School fees: Gap narrows with IIM-A benchmark
While B-schools have cited rising costs and inflation as reasons, some also see it as a strategic move to match IIM-A in terms of quality perception
 "B-School fees: Gap narrows with IIM-A benchmark")
Ola, Uber fight the price war
The brands have budgeted close to Rs 300 cr for advertising and promoting their cheaper rides, as each looks to crowd the other out of the market
 "Ola, Uber fight the price war")
Sebi looks to preach what it practices
The regulator is marketing itself as protector and guide of small investors; wants to stimulate risk appetite and deepen the markets
 "Sebi looks to preach what it practices")
Spoof, don't mock!
Two ads, one by Havells and another by Yatra.com, have attracted a barrage of criticism
 "Spoof, don't mock!")
Hyundai cranks up the engines
Keen to increase its market share , the Korean auto major is pushing deeper into the hinterland and hard-selling its brand to young buyers
 "Hyundai cranks up the engines")
 "Mindfulness a must-have for executives in a VUCA world")
 "Breakthroughs need expertise, not just cross-collaboration")
Spotting potential 'gazelles' for affirmative action
Complexity science helps by taking into account non-financial indicators
 "Spotting potential 'gazelles' for affirmative action")