Page 133 - News
Campaign logic: A case against 'jugaad'
In its new campaign, Sulekha.com turns the table on 'jugaad', saying it is ineffective. It urges consumers to be smart and opt for competent and professional solutions
 "Campaign logic: A case against 'jugaad'")
 "Statspeak: The demanding customer")
The Three-Box Solution is about being a leader in 2025, not 2016: Vijay Govindarajan
Interview with Coxe Distinguished Professor, Dartmouth College's Tuck School of Business, and author, The Three-Box Solution: A Strategy for Leading Innovation
 "The Three-Box Solution is about being a leader in 2025, not 2016: Vijay Govindarajan")
The challenges of business intelligence
As 'always-on' business becomes the new normal, data analytics offers the perfect opportunity for business intelligence to flex its muscle
 "The challenges of business intelligence")
 "Goafest: Several more awards, but no Grand Prix winner this year")
 "JWT, Taproot Dentsu dominate awards show")
Goafest: Of cricket and its many marketing lessons
Lankan ex-cricketer, now minister of ports & shipping, Arjuna Ranatunga had a few things to say on day two. Which made a lot of sense, as did some other speakers
 "Goafest: Of cricket and its many marketing lessons")
 "Mindshare wins big; leads Media Abby tally")
Aspiring techies to pay Rs 8 lakh for IIT education
The fee hike is the steepest for the IITs so far - 120 per cent from the previous Rs 90,000 per annum
 "Aspiring techies to pay Rs 8 lakh for IIT education")
Vodafone brings the past forward
Many brands are tapping into visuals, sounds and mascots of the past to ensure stickiness in a competitive landscape. But is it working?
 "Vodafone brings the past forward")
Beverage start-ups Paper Boat, Milk Mantra give cola brands a health scare
Indian beverage start-ups mushroom as soda sales slow down and consumers stay away from carbonated drinks
 "Beverage start-ups Paper Boat, Milk Mantra give cola brands a health scare")
Ad gurus return to Goafest
Annual ad fest that begins tomorrow promises to be bigger and better than before
Sports sponsorship grew 12% in 2015: Report
These accounted for 10% of total media spending
 "Sports sponsorship grew 12% in 2015: Report")
Vivo checks out the pitch
With two new launches and Ranveer Singh as brand endorser, the handset maker hopes to leapfrog into the premium market
 "Vivo checks out the pitch")
B-schools cast a doubt on NIRF
The Ministry of Human Resource Development brought out the first ever India Rankings 2016 on Monday
 "B-schools cast a doubt on NIRF")
Disney goes gung-ho on Jungle Book as it sharpens focus on India
Studio has roped in Priyanka Chopra, Irrfan Khan and Om Puri for voice-overs, and eight brands as partners, is releasing movie a week before the US
 "Disney goes gung-ho on Jungle Book as it sharpens focus on India")
Amazon, Flipkart tackle trust issues
Even as new rules steer e-commerce companies away from discounts, the two online giants have been changing their marketing pitch
 "Amazon, Flipkart tackle trust issues")
Milk, mango flavour Coke's summer run
The cola major hopes to break into new categories, but faces a stiff fight from dairy and non-cola brands such as Amul, Dabur and Paper Boat
 "Milk, mango flavour Coke's summer run")
