Statspeak: The demanding customer

Shoppers are increasingly shopping on the go, with 40 per cent using smartphones more frequently this year, up from 36 per cent last year, according to Accenture's new global survey. Forty-eight per cent shoppers find it easy to purchase via mobile devices, while only 58 per cent of retailers have smartphone apps with purchase capabilities, the survey covering 10,000 consumers in 13 countries shows