Page 149 - News

UB holds on to the fizz

The global beer consolidation has the Indian beer market in thrall but, is unlikely to upset United Breweries' position anytime soon

Brands look far and wide for a niche in virtual reality

Even in virtual reality, it seems, there will be no escape from advertising

Big's brand wagon

Reliance Broadcast Network is building a cache of content and a unique identity for its brand, hoping to hook advertisers and listeners

ISB Hyderabad wins YES Bank contest

Winning team, Rothschilds, receives prize money of Rs 1.5 lakh

Birla's house of fashion

One of the country's oldest business groups is targeting young online shoppers, but can Abof take on the big boys of e-commerce?

Social stars, celebrity brands

Piaggio switches lanes

Sliding sales of its flagship brand, Vespa, drives the Italian auto major to rethink its pricing strategy for India

Making remote working work

Book Extract: Dos and don'ts in a digital world

In the digital world, you have to earn trust and foster transparency. Here is what led to the initial adoption of Bitcoin

Just a missed call away

Tata Sky's missed call campaign is primarily targeted at consumers in tier-III towns and rural areas

Intelligent communication

Smart internal communication platforms are a 'must have' for organisations to encourage company-wide collaboration. These also come handy in crisis situations

Digital transformation accelerating growth on the third platform

Start-up leaders in India lack flexibility

Looking beyond Samsung: Shiv Sethuraman

Interview with Group President, South-West Asia, Cheil India

Shyamal Majumdar: The crisis in engineering education

Students everyone is chasing don't want to pursue engineering, while their counterparts in lower-rung institutes are stuck with dead-end jobs

Mahindra Group ties up with IMD, Yale School of Management

Under the partnership, they will offer future leaders programme to top executives

Amul, Cadbury, Google most 'meaningful' brands

Eight of the top 10 are food and technology brands; Tata, Unilever and Airtel drop off the list

TVS fuels up with star power

With a battery of stars and a raft of brands under its banner, the company hopes to take on the might of Honda and Hero

Safety on the radar

Odomos and Good Knight battle it out with high decibel campaigns, trendy packaging and product innovations in the hunt for market share

Reputation matters

Building a corporate identity is as important as branding a product or a service being sold