Page 153 - News

IIM-L gets 100% placements in record four days

The recruitment drive saw participation from 157 domestic and international recruiters

Vodafone plays the retail tune

The company is banking on its vast network of stores and people-to-people interactions to build its brand

Leading the charge

The Apple iPhone 6 emerged the clear winner in the Brand Derby, followed by the iPhone 6 Plus, Samsung Galaxy Note 4, Audi A3 and the Maruti Suzuki Celerio

Apple iPhone 6 No. 1 in BS Brand Derby

It is followed by the iPhone 6 Plus, Samsung Galaxy Note 4, Audi A3 and Maruti Suzuki Celerio

Living in a discounted world

Sales and special deals are changing the way consumers engage with brands

Tanishq hits a slow lane

Titan's flagship brand fights to maintain its premium positioning even as feisty traditional players beat it at its own game

Maruti Suzuki Celerio: For that breezy city drive

Celerio was launched at a time when the Indian automotive market was going through a transition

Audi A3: A luxurious affair

Samsung Galaxy Note 4: Touching an emotional chord

Samsung appears to have mastered the art of engaging buyers with a product portfolio that spans the gamut

Apple iPhone 6 & iPhone 6 Plus: Looking and doing good

Apple, for the first time, managed to sell a million handsets in India, one of the fastest growing smartphone markets in the world

Putting Derby 2014 in perspective

Building a global brand

Indian B-school among world's top 100 MBA institutions

SP Jain School of Global Management rated 95th on 'The Economist' rankings list

JBIMS places entire batch in four days

Out of the 72 companies that had registered for the process, 68 companies participated in the recruitment drive and made 123 offers

Auto brands chart an online course

Honda, Hero, Hyundai, Chevrolet take the digital route, creating a buzz around new launches and driving greater customer engagement

IIM Indore joins hand with ICFL to offer programmes for working executives

ICFL is a knowledge initiative of ICICI Securities Limited, which is one of the leading providers of financial literacy, capital markets

Fevikwik: A smile makeover

Pidilite's new campaign for its instant adhesive brand, Fevikwik, tries to broaden its appeal beyond the core audience segment

Jobs galore at B-schools

Summer internship offers and stipends increase

Brand Sensex still has the edge over Nifty

NSE's recent move to rebrand its indices with the prefix Nifty will help boost recall among investors

Autonomous B-schools want level playing field

Academicians say the biased MBA Bill would disrupt the equilibrium of management education system in India