Page 156 - News
OYO Rooms: Room full of fun
In its first television campaign, OYO Rooms highlights the brand's promise of accessibility, affordability and predictability in a fun way
 "OYO Rooms: Room full of fun")
 "Relationships and travel among Indians' bucket list")
 "British managers lead the way in training workforce")
Businesses have to be cautious while putting crucial data into cloud: Luis Alvarez
Interview with Chief Executive Officer, British Telecom Global Services
 "Businesses have to be cautious while putting crucial data into cloud: Luis Alvarez")
Making the most of returns
E-commerce companies are partnering with brands to bring returned products back into the market and improve sales
 "Making the most of returns")
 "The HR Barometer")
After a 5-year lull, CAT registrations up 15.6%
The rise is attributed to efforts by IIMs to reach out to more candidates
 "After a 5-year lull, CAT registrations up 15.6%")
Marketing in the shadow of the elephant god
Companies employ unique methods to showcase their brands at the ongoing festival in Mumbai
 "Marketing in the shadow of the elephant god")
Brands play ball to cricket's siren call
Advertisers queue up as India-SA series takes off from Friday; Paytm to pay close to Rs 45 crore for television and on-field sponsorship
 "Brands play ball to cricket's siren call")
IIM-Sambalpur takes off with 49 students
The institute can take up to 60 students, will offer the flagship Post Graduate Programme in Management
 "IIM-Sambalpur takes off with 49 students")
Telenor claims back its identity
Keeping its positioning as a mass market brand intact, Uninor becomes Telenor; launches a Rs 100 crore rebranding campaign
 "Telenor claims back its identity")
Now a 'Study in India' from the BJP stable
Average annual cost of an undergraduate international student in India is about $5,642 a year, compared to $42,093 in Australia
 "Now a 'Study in India' from the BJP stable")
Stars shine on the start-up parade
Flush with funds, Big Basket, OLX, Quikr, First Cry and many others are using celebrity endorsers to build their brands
 "Stars shine on the start-up parade")
Majority of Indian HR heads expect workforce to increase over next 1 year: Michael Page report
The survey said that half of the organisations in India rate talent management among their top three HR priorities for next twelve months
Brands play the Indicash card
Tata Communications is using its pan-India network of ATMs as advertising and promotion centres for brands and dark stores for e-commerce companies
 "Brands play the Indicash card")
IIM Vizag takes off with 54 students
Academic session 2015-16 begins from Sept 28
 "IIM Vizag takes off with 54 students")
Branding and CSR go together
The problem is that too many firms resort to 'green washing' purely for the purpose of public relations
Strategy: Scripting a 'Modern' story
An old brand changes hands from HUL to Everstone, sparks plans for expansion and rejuvenation
 "Strategy: Scripting a 'Modern' story")