Page 158 - News
 "Data access and use of analytics increase sales success")
A dynamic pricing strategy is key to success in the hospitality industry: Adam Aron
Interview with Chief Executive Officer, Starwood Hotels & Resorts Worldwide Inc
 "A dynamic pricing strategy is key to success in the hospitality industry: Adam Aron")
Sampling in a time-starved world
In-store sampling is a passe as marketers target bloggers, trend-setters and captive audiences on flights and in cabs to place their products
 "Sampling in a time-starved world")
IIM-A to tap past GMAT toppers to increase diversity at campus
Also introduces 40 supernumerary seats for foreign passport holders in its admission process
 "IIM-A to tap past GMAT toppers to increase diversity at campus")
IIM-A's PGPX sees highest package of Rs 1.38 crore
The consulting sector continued to rule the roost at the final placements for PGP, followed by BFSI
 "IIM-A's PGPX sees highest package of Rs 1.38 crore")
Shyamal Majumdar: Don't sweep it under the carpet
The overall awareness among Indian companies about the need for a well-defined mechanism to tackle sexual harassment at the workplace is abysmally poor
Amul takes the stamina test
GCMMF pits itself against Pepsi, Heinz and GSK with the re-launch of its sports drink. Can it get it right the second time?
 "Amul takes the stamina test")
Govt, IIMs show signs of headway in autonomy fight
There are indications the government might rethink the two clauses that allow it a greater say in the functioning of the institutes
 "Govt, IIMs show signs of headway in autonomy fight")
Comedy Central gets a makeover
Fun, not just funny, is the network's new mantra as it repositions itself with a new logo, look and content
 "Comedy Central gets a makeover")
Chicago Booth and Credila launch loan for business professionals
Loan program aims to meet challenges of working professionals
Samsung, India's most attractive brand; Tata, at fourth place
The Mumbai-based diversified conglomerate has moved up a notch over its previous ranking in the top 10 most attractive brands' list according to TRA; Maruti Suzuki and Lux drop off
 "Samsung, India's most attractive brand; Tata, at fourth place")
Starting salaries in India amongst lowest in Asia-Pacific: Study
Out of the top 11 Asia Pacific economies, the average monthly Indian starting salary was ranked ninth
 "Starting salaries in India amongst lowest in Asia-Pacific: Study")
Brands ride the scooter wave
Honda, Yamaha and Piaggio are making the most of the demand resurgence in scooters. They are launching new models and upgrading old ones at remarkable speed
 "Brands ride the scooter wave")
Lloyd: One reason why men must share the load
Lloyd enters the washing machine market, woos men with 'unisex' machine
 "Lloyd: One reason why men must share the load")
Brands can harness the power of CSR
The shift from sporadic social service to strategic CSR is important for companies
 "Brands can harness the power of CSR")
The hunt for followers
Brand communication is increasingly focusing on social problems, people's behaviour and citizen's rights
 "The hunt for followers")
Indians most optimistic in Asia Pacific region
The highest levels of optimism were seen in the cities of New Delhi and Bangalore
 "Indians most optimistic in Asia Pacific region")
 "Samsung and Micromax among the most purchased brands")
Book Extract: Get your BPO strategy right
Functionality, not cost reduction, should be the most important driver of your outsourcing initiatives
 "Book Extract: Get your BPO strategy right")