Page 166 - News
India's top three malls
Exceptional locations, a good mix of labels and active involvement of the owners helps malls establish themselves as brands to reckon with
 "India's top three malls")
The double-edged sword
How should a celebrity protect herself from disrepute when a brand endorsed by her is mired in controversy?
 "The double-edged sword")
Playing to the gallery
Live Viacom18 reaches out to new audiences and helps the network source new avenues for revenue generation
 "Playing to the gallery")
Book Extract: Getting small and nimble
When SAP reconstituted its product development teams into a bunch of start-ups it reduced development time by nearly half in three years
 "Book Extract: Getting small and nimble")
Focus on smart banking
Citibank has appointed Anand Selvakesari as head of consumer banking for Asia Pacific
 "Focus on smart banking")
Campaign logic: The Minions take over McDonald's
McDonald's has associated with animated action-adventure movie, Minions, to continue the brand's efforts to move out of the pigeonhole of convenience and be the brand of choice
 "Campaign logic: The Minions take over McDonald's")
Programmatic buying is highly efficient for branding campaigns: Sandeep Goyal
Interview with Chairman, Mogae Media
 "Programmatic buying is highly efficient for branding campaigns: Sandeep Goyal")
Google, Microsoft top favourite among engineering students
More than 2,40,000 respondents from the world's 12 largest economies ranked the companies they find most desirable for employment
 "Google, Microsoft top favourite among engineering students")
An uphill climb
There are no shortcuts for mass-segment brands looking to go premium. Here are a few handy rules of thumb
 "An uphill climb")
Internet of Things driving new era of living services
The services will start to grow on a new layer of connected intelligence formed by sensors, the cloud, connected smart devices and real-time analytics
 "Internet of Things driving new era of living services")
2015 ad growth to be higher on stronger first half
Industry pegs total advertising revenue growth in 2015 at 12% , thanks to cricket World Cup and IPL; FMCG and IPO flood to drive up spending in second half
 "2015 ad growth to be higher on stronger first half")
IIPM's Arindam Chaudhuri reboots business model
After fighting with regulators for years, he has decided to close all IIPM campuses; instead his team will teach in other B-schools
 "IIPM's Arindam Chaudhuri reboots business model")
Wag the digital tail
Traditional brands are taking the digital route to engage with their customers; hoping to win friends and loyalists in the process
 "Wag the digital tail")
FMCG firms high on ad spends amid slowdown
Expenditure on these heads up almost 10% in 2014-15, though average sales growth fell 9%
 "FMCG firms high on ad spends amid slowdown")
Cornerstone to represent Umesh Yadav
The agency will be working on Yadav's image projection and will look for suitable brand endorsement deals and partnerships
Royal Enfield launches limited edition Classic 500 at Rs 2.24 lakh
200 limited edition units of Classic 500 will be sold through its website
 "Royal Enfield launches limited edition Classic 500 at Rs 2.24 lakh")
Honda drives the Jazz again; entry price at Rs 5.31 lakh
Entry price fixed at an aggressive Rs 5.31 lakh to take on Swift, Elitei20
 "Honda drives the Jazz again; entry price at Rs 5.31 lakh")
Safety pays off for Toyota
In the double-digit sales growth list last financial year, the Japanese car maker was the only one without new launches
 "Safety pays off for Toyota")
A new social order
As digital marketing takes root, communication start-ups come of age
 "A new social order")
IIPM students keep their fingers crossed
The students' fates hang in balance as the institute announced shutting down of all its campuses by October
 "IIPM students keep their fingers crossed")