)
Organisations will soon be creating a new wave of transformative digital services driven by the convergence of the Internet of Things (IoT) and shifting consumer expectations, finds a new report from Accenture. The report, titled 'The Era of Living Services', predicts a new era of highly sophisticated 'living services' that can learn and tailor themselves in real-time to meet the changing needs of consumers, workers, patients and citizens.
The services will start to grow on a new layer of connected intelligence formed by sensors, the cloud, connected smart devices and real-time analytics. "We call them 'Living Services' for three reasons," said Brian Whipple, senior managing director, Accenture Interactive. "They will change consumer experiences such as travel booking and shopping in real time around us. They will be driven by things that are very proximate to us such as wearables. And, at the human level, living services will affect our lives in a much deeper and more positive way than mobile and web services have. In effect, living services breathe life into what is rapidly becoming a vast network of connected machines and objects, enabling branded services to flow through and utilise this connected environment."
