Page 172 - News
Women are coming up to buy superbikes: Vimal Sumbly
Interview with MD, Triumph Motorcyles India
 "Women are coming up to buy superbikes: Vimal Sumbly")
Brands join the star cast
As advertising fatigue grows, marketers are turning innovative with brand communication
 "Brands join the star cast")
Executives from large companies join ISB course in manufacturing
This is for people with work experience ranging from 5 to 22 years
 "Executives from large companies join ISB course in manufacturing")
Mobile persuaders
The smartphone wielding customer has the attention of large travel companies; now time to win some loyalties
 "Mobile persuaders")
Luxe, Click, Buy
A clutch of homegrown companies are vying for a piece of the online luxury market. The big brands are watching
 "Luxe, Click, Buy")
Campaign logic: B Natural
As natural as it gets
 "Campaign logic: B Natural")
 "StatSpeak: Making big data work")
Widening scope
The win widens the scope for the agency to be involved across online campaigns, social media and formulating digital strategies for Flipkart
 "Widening scope")
Book Extract: Looking for monopoly profits
The overwhelming importance of future profit is counterintuitive. For a company to be valuable it must grow and endure, but many entrepreneurs focus only on short-term growth, says a new book
 "Book Extract: Looking for monopoly profits")
Health exchanges for retirees
The survey of 349 companies covering 3.2 million retirees found that few companies have taken action with respect to their pre-65 strategies
 "Health exchanges for retirees")
The first two hours of office are the most productive
In terms of experience, 80% of senior and experienced professionals agreed that they felt most productive in the first two hours of office
 "The first two hours of office are the most productive")
We don't just want to sell phones: Manu Jain
Interview with India Head, Xiaomi
 "We don't just want to sell phones: Manu Jain")
From Bharat to India
A farmers' co-operative wants to become a global brand. Can IFFCO make the change?
 "From Bharat to India")
Highway riders
Daimler is taking on its European peers by manufacturing premium trucks in India for the local and global market
 "Highway riders")
A boxer, a queen and a movie studio
Viacom 18 hopes to prove that movies made with small budgets can win big, with critics and at the box office
 "A boxer, a queen and a movie studio")
Learning Alliance at ISB Mohali campus
It would bring together public policy experts and practitioners from around the globe, including educational institutes working in the sphere
Ready for the dirt track
TVS Motors is investing heavily in its new scooter brands. Will the market respond?
 "Ready for the dirt track")
The importance of communication
Only 3 out of 10 professionals surveyed say they have a comprehensive communication strategy in place for talent, finds a global survey conducted by Universum
 "The importance of communication")
Branded for value
Marico wants a slice of the Rs 5,800-crore value-added hair oil market
 "Branded for value")