close

<b>Campaign logic:</b> B Natural

As natural as it gets

Devina Joshi Business Standard
Image
Premium

Brand: B NaturalAgency: GreyBudget: Rs 8-10 croreWhether it is a fizzy drink, fruit concoction or a powdered juice, summer brings with it a barrage of advertising from the cold beverages stable, and t
Or

Also Read

Summer heats up with ITC's entry into juices

<b>Vinayak Chatterjee:</b> Getting real about real estate

<b>Letters:</b> Some real estate reforms

Real reform of real estate

ASK Group makes lucrative exits in real estate

From Bharat to India

Highway riders

A boxer, a queen and a movie studio

Ready for the dirt track

Campaign logic: Looking past the obvious

First Published: May 31 2015 | 7:44 PM IST

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers. Already a BS Premium subscriber?LOGIN NOW

Register to read more on Business-Standard.com