<b>Campaign logic:</b> B Natural

As natural as it gets

Devina Joshi Business Standard

Brand: B NaturalAgency: GreyBudget: Rs 8-10 croreWhether it is a fizzy drink, fruit concoction or a powdered juice, summer brings with it a barrage of advertising from the cold beverages stable, and t

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Campaign logic: Looking past the obvious

First Published: May 31 2015 | 7:44 PM IST

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