Page 215 - News
 "The value of employee research groups")
Leveraging social media
For small businesses, social media is emerging as the most effective tool to drive volume and develop loyal fans
 "Leveraging social media")
Aligning strategy with culture
Keeping culture aligned with strategy is a significant challenge given the constantly changing dynamics of markets and the need to adjust and re-direct strategy as a result
 "Aligning strategy with culture")
The industry must widen its target beyond the 12-34 year olds: Pramod Arora
Interview with Group president, PVR Limited
 "The industry must widen its target beyond the 12-34 year olds: Pramod Arora")
Book Extract: Leverage employee network intelligence
Companies can use employee networks both as a source of and a filter for new information to gain edge, says a new book
 "Book Extract: Leverage employee network intelligence")
Dealing with the promiscuous shopper
Just when you thought it's over for daily deals and group-buying websites comes a fresh onslaught from a bunch of upstarts
 "Dealing with the promiscuous shopper")
Want a foreign MBA for your child? Get ready to pay more
A survey by Graduate Management Council finds lower reliance on loans
 "Want a foreign MBA for your child? Get ready to pay more")
 "Companies move away from campus, get closer to students")
Colors chases profitability
If Bigg Boss manages to break even this year, it would be a big feather in Viacom 18's cap
 "Colors chases profitability")
Paying for B-School education: a few findings
Cost and potential debt load remain the top reservations
IIM Calcutta sets up IIMCalcutta Innovation Park
Aims to incubate, accelerate growth of start-ups
 "IIM Calcutta sets up IIMCalcutta Innovation Park")
New range is now technically superior, hence, priced higher: Somdeb Basu
Interview with Brand Director of, Reebok India
 "New range is now technically superior, hence, priced higher: Somdeb Basu")
Online ad market in India to reach Rs 3,575 cr by FY15: report
More spends expected to happen on video, mobile ads
 "Online ad market in India to reach Rs 3,575 cr by FY15: report")
Older gen, joint family in focus
Advertisers look at large families as target audience and speak to the 50-year old plus
 "Older gen, joint family in focus")
IDCO asks 4 districts to identify land for IIM in Odisha
Districts to identify 200 acres for the purpose and file report by Sept 10
 "IDCO asks 4 districts to identify land for IIM in Odisha")
Bajaj out to re-Discover its commuter brand
A repositioning might be in the offing for Bajaj's Discover, the volume brand, as its many avatars left customers confused
 "Bajaj out to re-Discover its commuter brand")
The Entrepreneurship School begins first batch in Gurgaon
TES also announced launch of new 'Big Data and Business Analytics' course in association with California International University
 "The Entrepreneurship School begins first batch in Gurgaon")
 "Identifying the right reward system")
Oil marketers to rev up branded petrol, again
For BCPL's branded petrol, Speed, the price differential with regular petrol is now between Rs 2.74 and Rs 3.75 per litre
 "Oil marketers to rev up branded petrol, again")