Page 220 - News
Book Extract: Making flying a fun experience
Part of Southwest Airlines' success can be attributed to its philosophy of hiring, says a new book
 "Book Extract: Making flying a fun experience")
 "Is your campaign different enough?")
 "Omnichannel: the retail bank's new sweetheart")
The Strategist top five
LOOPTAIL: HOW ONE COMPANY CHANGED THE WORLD BY REINVENTING BUSINESS
High-performing charities
Among the various social media platforms, the Grant Thornton report says Facebook is still most popular
 "High-performing charities")
What's your TSR quotient?
Developed markets have performed better than emerging market firms in the top 10 TSR-based rankings, says a BCG report
 "What's your TSR quotient?")
Winning in uncertain times
A company's approach to talent should be a core component of its overall strategy
New CAT pattern likely to push cut-offs for B-school admissions
As the difficulty level falls, the minimum percentile requirement could go up
 "New CAT pattern likely to push cut-offs for B-school admissions")
 "IIM-A placements: Highest global salaries up by 28%, domestic by 10%")
Fruit Shoot to bank on pester power
UK's second-largest soft drinks player, Britvic, is geared for the kids and pre-teen market with its fruit drink
 "Fruit Shoot to bank on pester power")
Hot shops hold their own
The slowdown has not dented independent creative agencies' confidence. A look at what is making them tick in a market that some say has room for all
 "Hot shops hold their own")
Good start for IIM pre-placement season as job market improves
McKinsey, The Boston Consulting Group, Bain, AT Kearney, Tata Administrative Services, Aditya Birla Group, PepsiCo are among top recruiters
 "Good start for IIM pre-placement season as job market improves")
As Samsung tackles others, Micromax gains
The Korean chaebol faces resurgent competitors, while Micromax's ad spends earn volumes to close in on the leader
 "As Samsung tackles others, Micromax gains")
An ecosystem where higher skills are recognised with higher wages is needed: S Ramadorai
Look at unconventional career choices also, the TCS chairman told students
 "An ecosystem where higher skills are recognised with higher wages is needed: S Ramadorai")
IIM Calcutta gets headstart with 34% rise in pre-placements offers
With 454 students in batch of 2013-15, 78 figure by August start is a positive indication
 "IIM Calcutta gets headstart with 34% rise in pre-placements offers")
B-school cut-offs might go up with new CAT pattern
If difficulty level of exam is lowered, percentile cut-off may become higher
 "B-school cut-offs might go up with new CAT pattern")
 "IIS Bangalore told to scrap FYUP")
Online job postings jump 25% in July, says Monster report
Baroda leads with 45% annual growth, home appliances sector still tops online recruitment activity
 "Online job postings jump 25% in July, says Monster report")
IIT-Gn, Nielsen tie up to provide global opportunities to its students
Nielsen will fund several Nielsen Awards annually at the institute to enable undergraduate students to participate in international conferences, workshops and internships
Top trends in CRM software purchases
96% customers wanted a cloud-based CRM software
 "Top trends in CRM software purchases")