Page 221 - News
GSK fortifies its OTC play
The UK-based pharma major is revamping a legacy brand, Ostocalcium, to bet bigger on over-the-counter consumer products, its second-largest portfolio
 "GSK fortifies its OTC play")
IIMB joins edX, to offer MOOCs
Will leverage new technologies and deliver education via MOOCs (massive open online courses) as IIMBx
 "IIMB joins edX, to offer MOOCs")
In crowded marketplace, brands look to 'online only' route
Why brands like Motorola, Xiaomi and Philips are flocking to online sellers
 "In crowded marketplace, brands look to 'online only' route")
Rural is a long-term strategy for Honda: Keita Muramatsu & YS Guleria
Interview with President & CEO and vice-president, sales & marketing, HMSII
 "Rural is a long-term strategy for Honda: Keita Muramatsu & YS Guleria")
Meru's fleet speeds up on revenue-share model
Not owning 50% of its fleet has boosted Meru's two brand extensions
 "Meru's fleet speeds up on revenue-share model")
Book Extract: Wooing the Chinese consumer
How Oreo scored in China by moving decision-making and accountability closer to consumers
 "Book Extract: Wooing the Chinese consumer")
Internet of things: The future is here
The rapid integration of devices with communication systems will lead to large-scale adoption of M2M connections in industries like transportation and smart homes
 "Internet of things: The future is here")
 "Blocked out? Try this")
 "Smarter digital experiences lead to fewer complaints")
The mobile broadband revolution
A great smarphone experience is driven by network performance and the app experience. This presents huge opportunity for operators to monetise services better
Gender quotas work in 'tight' cultures
Tight cultures such as those in China, Germany and Pakistan have a lower tolerance for deviation from cultural norms
 "Gender quotas work in 'tight' cultures")
The Strategist top five
FOR GOD'S SAKE: AN ADMAN ON THE BUSINESS OF RELIGION
Twin speed bumps round the corner for Maruti
Honda Mobilio and Tata Zest could challenge one-third of Maruti's earnings
 "Twin speed bumps round the corner for Maruti")
Madhukar Sabnavis: Players and the game
Faces are important in India, because people connect with people, not concepts
Shyamal Majumdar: Distracted or better informed?
Gen Y employees may be all about 'me, me & me', but one can't ignore their aspiration for autonomy
Jobs in start-ups draw B-school, engineering students
Speed-job dating is becoming popular among job-seekers and employers
 "Jobs in start-ups draw B-school, engineering students")
Sony takes the small town route via KBC
The quiz show seeks the right answer to the flagship channels plight
 "Sony takes the small town route via KBC")
Himalayan climbs up the price ladder
NourishCo, the Tata-PepsiCo JV, extends the brand to sparkling water to take on foreign brands with price edge
 "Himalayan climbs up the price ladder")
Crime pays on TV
It may be a murky real world but crime themes bring in steady viewership for GECs
 "Crime pays on TV")