Page 344 - News

A-I staff in for 20% wage hike

Playing to the gallery

Management graduates are risk-averse

WHAT THEY DON`T TEACH YOU AT B-SCHOOL

Loves you, loves you not

Lowe bags Tatacard a/c

Rockwell Automation bets big on India

All bets are off

The results of the annual Brand Derby have some disconcerting results for Indian marketers

Swift work

BRAND LAUNCH MOST SUCCESSFUL

High flyer

BRAND LAUNCH MOST SUCCESSFUL

Ruffled feathers

BRAND LAUNCH LEAST SUCCESSFUL

Hitting the high note

BRAND LAUNCH MOST SUCCESSFUL

Driving off-road

BRAND LAUNCH LEAST SUCCESSFUL

Poor reception

BRAND LAUNCH LEAST SUCCESSFUL

How we did it

METHODOLOGY/ BUSINESS STANDARD ANNUAL BRAND DERBY

Kodak unveils new logo after 70 years

BRANDS

Perspective is more important than pure logic

WHAT THEY DON`T TEACH YOU AT B-SCHOOL

Here comes the sun

Stand up and be counted

CAMPAIGN LOGIC

The book that inspired me

IIM-A graduates to help out 12 enterprises