Page 35 - News

The Strategist Quiz #608

The Strategist Quiz #608

How UB Group is extending the Kingfisher brand into non-alcoholic beverages

The non-alcoholic beverage market is an important one for UB as it helps expand the portfolio and reach out to a younger demographic

Haier raises the brand bar, aims third spot in consumer durables market

Haier is the only Chinese player in the top five domestic consumer durable brands

From Thomas Cook to MakeMyTrip, travel firms cash in on the festive spirit

Both MakeMyTrip, a digital age veteran and Thomas Cook, a legacy travel operator say that festivals and travel on long weekends have opened up the market

Defining Japan in just one word

Today Japan will announce the name of its new "era", a historical event and a precursor to the royal succession

Smart personalisation, consumer lifestyle push personal care products' sale

Premium beauty and personal care brands' sales to the overall category sales grew from 4.4 per cent (2015) to 4.8 per cent in 2016 and 5.1 per cent in 2017 (Euromonitor)

From Mastercard to HDFC Bank, brands tune in to the sound of music

Mastercard, HDFC Bank, Vistara, Raymond among others seek an aural identity, look to differentiate their brands and drive a deeper engagement with customers

Hotstar humours IPL viewers, ads pitch the fun of watching matches together

Star's OTT platform looks to craft a distinctive voice and identity for its brand, leverage the league's popularity to expand its band of loyal viewers

Ashwin perfects the pitch

With eight brands in the bag and an endorsement fee of over a crore a year, off-spinner R Ashwin is matching Indian batsmen at their game

Answers to the Strategist quiz 605

Answers to the Strategist quiz 605

Brands pitch gender balance in ads, but some say they have miles to go

Even as advertisers attempt a more inclusive and nuanced understanding of gender, marketers and consumers say there still is a lot left to do

Grasim pushes eco-friendly fashion, but will the trend stay in style

Aditya Birla Group's Grasim is pushing Liva fabric through its eponymous fashion line. Will that restrict the brand's growth?

Data can get you only to a certain point: Ex-GE vice chair Beth Comstock

Some of the challenges Facebook faces are less about data and more about questioning the business model, says Beth Comstock

Brand Dhoni goes off the beaten track

With a drop in the number of endorsements and the fees he commands, the iconic cricketer is casting himself in a new image. Can he get his groove back?

Dhoni hopes to hit one out of the stands

Maruti Suzuki, TVS Motor, Exide Life Insurance make up the list of brands associating with the cricketer's biopic releasing this Friday

Brand Dhoni: Without captaincy, can he keep the shine on his brand?

Without the captaincy, can the cricketer keep his place at the endorsement table?

When 'captain cool' Dhoni lost out to John Abraham

M S Dhoni became the Rs 100-crore-brand that he is today

Five entries shortlisted for Business Standard B-School Project Award 2018

Finals to decide winner and two runners-up of the coveted Business Standard Best B-School Project Award

Surf Excel Holi ad controversy: Keeping trolls away, the HUL way

The largest advertiser stumbled onto a social media minefield over its recent campaigns.

Digital advertising fraud ecosystem stirs up a $1.63-billion scam

Online deception threatens to jeopardise the digital transformation journey of brands, says a new report on ad frauds in India