Page 389 - News
CEAT's tyres get monsoon-ready
The 'Monsoon Smart' campaign asks riders to stop blaming roads and focus on tyres with good grip from its stable
 "CEAT's tyres get monsoon-ready")
Woodland ventures into adventure gear
Still going strong in rugged footwear, the brand will extend its product line to tap more of its urban audience
 "Woodland ventures into adventure gear")
Hiring up by 10% in May 2013: Naukri.com
Most cities saw a ride in hiring except Pune, Mumbai and Chennai
 "Hiring up by 10% in May 2013: Naukri.com")
First establish the brand on your home turf: Kamal Tandon
Interview with COO, Nalli Group
 "First establish the brand on your home turf: Kamal Tandon")
VML Qais makes stains desirable
To highlight the product, each shade was featured with an everyday-use object with that tint, that was instantly identifiable
 "VML Qais makes stains desirable")
Go's cheesy challenge for Amul
With an ex-Amul chief guiding the parent, Parag Milk Foods, Go Cheese is pre-empting consumption with its numerous product extensions
 "Go's cheesy challenge for Amul")
PVR focuses on merged theatre biz
Re-branding the Cinemax theatres and an F&B joint venture will take up the company's attention for now
 "PVR focuses on merged theatre biz")
 "Brands on the need-list")
"Franchising is ideal for our business"
A brief history of the enterprise
 "\"Franchising is ideal for our business\"")
 "Chinks in the armour")
Pioneers are heroes with arrows in the back: Vijay K Thadani
Interview with chief executive officer, NIIT
 "Pioneers are heroes with arrows in the back: Vijay K Thadani")
The tyranny of numbers
The long-term interests of a company are often sacrificed in the obsession to maximise returns to its shareholders
 "The tyranny of numbers")
How far is too far?
While unbundling prices remember that the final choice has to rest with the consumer
 "How far is too far?")
Hokey Pokey's mix and match
The ice cream brand is taking its customised creations to other distribution channels for scale
 "Hokey Pokey's mix and match")
India tops global attrition chart; one in four to switch jobs
The concerns among the Indian employees about fairness of their compensation and career objectives could be key reasons for them to switch jobs, says Hay Group.
 "India tops global attrition chart; one in four to switch jobs")
Branding gives an edge to colleges or B-schools: Survey
57% of respondents believe brand reputation of educational institute play an important role in job placement
 "Branding gives an edge to colleges or B-schools: Survey")
 "Canon has wi-fi designs on its cheapest model")
Student's corner
Will conventional engineering continue to rule the roost despite newer and niche courses coming up in future?
Number of CAT takers might fall due to dull job scenario
Coaching institutes believe enrolments could go down by 5-7 per cent
 "Number of CAT takers might fall due to dull job scenario")