Page 394 - News

Brands have been built on customer service: Jim Bush

Interview with executive vice-president (world service), American Express

The new store

As marketers move towards channel-agnostic retail, brick and mortar stores are evolving into experience zones

Franchising does not work in our business: Nilesh Gupta

Interview with Nilesh Gupta, Managing Partner, Vijay Sales

Electric mobility

The future of sustainable transportation in India lies in developing electric vehicles across transit automobile segments

Leading a frugal life

AG Krishnamurthy on how he steered Mudra through its mid-life crisis

Catch them where you can

Consumers don't shop in a silo. As a marketer you have to offer them an immersive experience, regardless of the channel where they found you

Cocoberry stirs up frozen yogurts

The brand aims for the breakfast table to gain volume in a category that competes with ice creams and dahi

The sting in the tale

The Cobrapost expos reveals how ill-trained some of our bankers are

ZooZoos simplify the Web

Vodafone's cult mascots encourage Internet adoption by non-data subscribers

'Pedigree pays better than degrees'

But managerial personnel can take heart from the fact that they are better placed than the average employee

Executives find their calling in NGOs

Experts say the segment is now seeing a lot of young corporate talent willing to join 'meaningful' roles, even with a pay cut

Protesting too much?

The more overtly virtuous the company, the greater the reason for investors to be wary of it

IMI to increase focus on executive education

IMI offers the executive MBA programme for those in the age of 31-39 years, with average experience of eight to 10 years

IITs, IISc mull certificates for online courses

NPTEL would send a proposal in this regard to HRD ministry soon

MAA Communications looking at partners

The Bangalore-based advertising agency is now set for its next stage of growth by roping in a strategic partner

IPL: Enter the fan

Franchisees are encouraging a loyal fan-base as the initial euphoria wanes

Student's corner

Will conducting CAT throughout the year help more candidates crack the test?

How to win customers and influence vendors

Kishore Biyani's 'Big Bazaar Profit Club' hopes to build loyalty amongst customers and get better prices from suppliers

LG's premium dilemma

The Korean electronics giant has struggled in the high-value durables segments but is looking to bounce back amidst strong competition

Grey finds a bright spot

The recent Grand Prix award at the Creative Abbies for Killer Jeans and new business wins have turned the spotlight back on this WPP entity