Page 395 - News
The top 10 business bestsellers
PLAYING TO WIN: HOW STRATEGY REALLY WORKS by AG Lafley, Roger L Martin
"We made people proactive in solving the pothole menace"
Why it is my best campaign
 "\"We made people proactive in solving the pothole menace\"")
Leaders have to make way for other leaders: Vineet Nayar
Interview with vice-chairman & managing director, HCL Technologies
 "Leaders have to make way for other leaders: Vineet Nayar")
 "Pay attention to weak signals: W Warner Burke")
Health is wealth
A multi-stakeholder collaboration can help companies to make healthy living initiatives an integral part of brand differentiation
 "Health is wealth")
Out of sync
Companies that tend to hold on to their past successes, assumptions and theories for too long find it difficult to change, says a new book
 "Out of sync")
Big ideas, low cost
Clever improvisation has helped GE and Philips keep the prices of some their most innovative offerings in recent years lower than you would have imagined
 "Big ideas, low cost")
'Applied' skills minus a degree
The level of rigour required to clear India's national tests comes naturally to someone who has, to use a colloquial expression, had no life
Creative licensing
The author explores whether new media is imposing too many constraints on advertising creativity
 "Creative licensing")
Brand Airtel: Wake-up call?
A third-party brand valuation is signalling an imminent threat but analysts say impact on the business is still some time away
 "Brand Airtel: Wake-up call?")
Soon, you may get to bell the CAT round the year
IIMs mull new-format pilot test for computer-based evaluation next year
 "Soon, you may get to bell the CAT round the year")
How Verna trumped the City
Hyundai has hit pay dirt in India's sedan market, but Honda will strike back
 "How Verna trumped the City")
Student's corner
Should the government allow distance education mode for ME/MTech degree programs by Indian varsities?
We are capable of providing good projects for commercial use: Shlomo Nimrodi
Interview with CEO, Ramot
 "We are capable of providing good projects for commercial use: Shlomo Nimrodi")
SKORE banks on ease of buying
It recently launched m-store, which is India's first m-commerce platform for buying condoms
 "SKORE banks on ease of buying")
Panasonic unveils second chapter of India story
The Japanese giant wants to focus on segments outside its core business
 "Panasonic unveils second chapter of India story")
CAT to be held between October and November
Four new testing locations added
 "CAT to be held between October and November")