Page 553 - News
Summer cola war hots up early
Pepsi fires the first salvo by sewing up pouring rights with eight of the nine IPL teams
 "Summer cola war hots up early")
AICTE, UGC consulting lawyers on IIPM issue
AICTE to issue notices to state govts; says may file FIR against unapproved institutes
Media owners try out ways to make advertising more personal
The attempt is to maximise revenues at a time when advertisers are increasingly demanding greater bang for the buck
Different time, different place
Consumers are deferring live television and zapping ads. This is changing the broadcaster-advertiser-content producer equation
 "Different time, different place")
In the next wave of digital growth, newspapers will lose: C V L Srinivas
Interview with CEO, South Asia, GroupM
 "In the next wave of digital growth, newspapers will lose: C V L Srinivas")
Emami: Niche advantage
The FMCG major’s success has largely come from the brands it launched after 2005, and 40% of its top line comes from these brands
 "Emami: Niche advantage")
Winning women over
With more women taking up unconventional roles and becoming active decision-makers in their households, marketers need to find new mantras to woo them all over again
 "Winning women over")
"Being macho could also be about addressing social issues"
My Best Compaign: Rupa Frontline
 "\"Being macho could also be about addressing social issues\"")
 "Blockbuster branding")
Service, selection and price are the three pillars: Sachin Bansal
Interview with CEO, Flipkart
 "Service, selection and price are the three pillars: Sachin Bansal")
Casting a wide net
HR professionals in MNCs must sensitise the workforce to the need to adapt to local conditions
 "Casting a wide net")
Not interested in talking to petty blackmailers: Arindam Chaudhuri
IIPM's Honorary Director says he won't contest non-defamatory URLs
 "Not interested in talking to petty blackmailers: Arindam Chaudhuri")