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Winning women over

With more women taking up unconventional roles and becoming active decision-makers in their households, marketers need to find new mantras to woo them all over again

Sanjay Tripathy Business Standard
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Financially independent women who are active purchase decision makers may sound like a cliché by now, but the fact is that the economic power of women is revolutionary. This demography, which r
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First Published: Feb 17 2013 | 7:19 PM IST

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