Page 62 - News

Statspeak: Company culture is key to unlocking gender equality, says study

The research found that in companies where the 40 factors are most common, everyone benefits, with 98 per cent being satisfied with their career progression and 90 per cent aspiring to get promoted

Hyundai plans to make the transition through improved customer experience

The company says it has yielded benefit in terms of less lead time, high enquiry tracking, better accessibility, providing unique experience to customers and serving them in a targeted manner

You have to find newer ways to work together & collaborate: Raji Ramaswamy

In a Q&A, CEO of Contract Advertising, along with her boss Tarun Rai, who is South Asia CEO of J Walter Thompson, highlights her for the WPP-owned agency

Toll-operate-transfer success unlikely to shadow M&As in the road sector

May help set valuation benchmarks

Amazon, Flipkart, Alibaba get ready to slug it out over bread and butter

Starting 2018, e-commerce giants are rolling the dice on the country's lucrative but fragmented grocery market to expand their brand footprint

BS Best B-School Project Award: Power-packed jury shortlists five entries

Five best entries will now compete for the coveted Business Standard Best B-School Project Award 2017, in the final round to be held on March 9

Are brand campaigns more tactical than strategic about Women's Day?

Brands continue to be tactical, not strategic; fall prey to stereotypes in their efforts to align with the cause of women around Women's Day say experts

A born-again bank! Fairfax deal a shot in arm for CSB's turnaround strategy

Fairfax's interest in CSB reaffirms this growth strategy

Auto brands take tech test on voice-driven cars, joystick-run wheels

Renault, Yamaha, Maruti Suzuki are among a long list of auto majors turning to technology to woo the next generation of buyers

J W Marriott bets on food, weddings and uses data to craft Indian identity

In India we need to position F&B extremely well. It is a huge talking point and it is one of the brand's pillars, said Neeraj Govil, Area vice president, South Asia

Marketers are required to be more Sisyphus than The Vitruvian Man

Marketing is ultimately about people and relationships and these are unpredictable and messy

Horlicks widens its brand appeal with new ad campaign 'Fearless Kota'

The market leader looks to expand its footprint with more targeted advertising and a broader portfolio of products, hopes to beat the clutter and stay relevant

Events sector is organised but environment is disorganized: Sabbas Joseph

Now in Delhi they have started online licensing-which is a big relief

Here are top three crucial elements for successful digital transformation

Most organisations are lagging when it comes to staying relevant and competitive in this digital economy as only 17% surveyed have fully-formed digital transformation strategies

Global investment in fintech sees all-time high in 2017, says report

India's digital payments start-up Paytm received $1.4 billion in venture capital, helping drive fintech fundraising activity to nearly five times the 2016 levels

Nykaa is utilising technology to meet customer expectations across channels

Beauty marketplace is utilising technology to meet customer expectations across channels

IIT-KGP to set up AI research centre in JV with Capillary Technologies

To offer one-year certificate programs for students, working executives

How Flipkart is tweaking its user interface to win diverse customers

It maps customers on buying habits, not age, location or income, due to which it no longer pitches iPhones to a consumer just because he belongs to the right age group

Hero rides on green mobility, plans futuristic cycle stores for youngsters

Built from the ground up, Sprint stores are fully equipped to meet the 3S of retail business, namely sales, service and spares

Digital banking users to reach 2 billion this year, says Juniper Research

2017 saw banks worldwide engaging in both technology investments and new tech offerings