The name Liberty might stir up nostalgia among those above 25. Even until two decades ago, when the Indian consumer had only a handful of brands to choose from, it used to be a brand the middle-class Indian aspired for. As late as in 2000, it was weaving an elaborate plan to dislodge Bata from its leadership position in the branded footwear in India.

Best foot forward

Business Standard

&ldquo;I don&rsquo;t read a book any more, not in its physical sense; I read it through my Kindle application on this iPad,&rdquo; says WPP Group chief executive Sir Martin Sorrell, the world&rsquo;s most powerful advertising executive. He was trying to demonstrate just how traditional media has come under pressure everywhere you look.

Q&A: Sir Martin Sorrell, WPP group

The first Pizza Hut formal dine-in outlet opened in Juhu, Mumbai, in July 2008, followed by a second one in Panchkula (near Chandigarh). The pizza chain hasn&rsquo;t looked back since then.

For a bigger slice 

W hen you play the game of thrones, you win or you die,&rdquo; goes the tagline of the latest HBO Originals, Game of Thrones (You win or you die), which premiered in India at the end of August on HBO, Time Warner&rsquo;s English movie channel. The series comes to India ahead of its pan-Asia premiere. With HBO Originals, the decade-old channel wants to strengthen its positioning as being a premiere entertainment channel.

An original story

Domestic pharma retail market is evolving as the old order is giving way to the new. Medicine stores are being replaced by pharmacy chains that allow shoppers to browse through a vast range of products.

KIT: Retail Pharmacy Sector

The top 10 business bestsellers

    Name the model of this luxury brand that bears the suffix &ldquo;nine eleven&rdquo; and has undergone a recent design change to make it lighter, more economical and powerful. It was originally launched in the early 60s.

The Strategist Quiz (#218)

    What is frugal engineering better known as? Name the person who coined this term.

Answers to last week&#39;s quiz (#217)

Ahmedabad University (AU) has recently launched VentureStudio &ndash; an educational institution aimed at developing new companies that deliver products satisfying critical market needs in a way so that they can become a lucrative sources of revenue and provide social benefit.

Ahmedabad University launches VentureStudio

Its last brand extension was in June last year &ndash; in the waterproof adhesive category. But Fevicol seems to be in a mood to make up for lost time. The Rs 2,500 crore Pidilite Industries, the owner of Fevicol, said last week that the company will launch three to four new products in this financial year. That means one new product every two months.

Fevicol seeks to make the bond stronger

Erik Du Plessis, brand guru and chairman of one of the largest research agencies Millward Brown, shares his views on the present global advertising and marketing scenario in an interview with Shine Jacob. He introduced the use of neuroscience in the sector through his books &ldquo;The Advertised Mind&rdquo; and &ldquo;The Branded Mind&rdquo;.

Q&A: Erik Du Plessis, Brand Guru & Chairman, Millward Brown

Extended placement process is best fit between the recruiter and student as it will make the placement process less stressful for both student and firm. Recruiters and student will get more time to interact ensuring that the final choice for both comes after taking into account factors like job profile, role and challenge .

Students' corner

Requests for short-term management programmes on rise, as India Inc prepares to beat slowdown blues.

Top execs go back to school 

E-commerce firms such as Flipkart, Myntra, SnapDeal tweak their sales model to suit Indian conditions.

Online retailers take a new tack

Australian biscuit major Unibic was in the headlines for most part of this year as an acquisition target for domestic fast moving consumer goods major Marico. The talks fell through.

Unibic seeks its own niche on wellness

Doctors are not the only ones hardselling breakfast as the most important meal of the day. Major retail chains are increasingly stepping up the space devoted to a wide range of breakfast items.

Retailers bet big on breakfast items

As Indians pay more attention to hair styling and nail buffing, international chains set up shops in the country to woo the style conscious consumer. The latest to foray into India is the UK-based salon chain Saks which has set up a 6,000 square foot location in upscale Bandra, Mumbai.

Saks: Beauty of business

Foreign education has become a big draw over the last decade. The US, the UK, Australia, New Zealand and Canada have become big draws. Australia and Canada have been aggressive in wooing students from India.

Page 628 - News

Best foot forward

Q&A: Sir Martin Sorrell, WPP group

For a bigger slice

An original story

KIT: Retail Pharmacy Sector

The top 10 business bestsellers

The Strategist Quiz (#218)

Answers to last week's quiz (#217)

Ahmedabad University launches VentureStudio

Fevicol seeks to make the bond stronger

Q&A: Erik Du Plessis, Brand Guru & Chairman, Millward Brown

Students' corner

Top execs go back to school

Online retailers take a new tack

Unibic seeks its own niche on wellness

Retailers bet big on breakfast items

Saks: Beauty of business

The top 10 business bestsellers

KIT: Foreign placement consultants

The Strategist Quiz (#219)