Page 63 - News

Zee5's brand campaign highlights multilingual content as USP

India's digital story would be fuelled by new language consumers and that's the need gap Zee5 hopes to fill

Dealing with digital: Age, hierarchical mindsets are a key challenge for HR

Organisations are responding to the advent of digital in a world that is experiencing change at an exponential speed

Uber, Ola enter new phase of competition, take a risky road to growth

With the Uber CEO affirming its commitment to India, the big two ride-hailing aggregators are entering a new phase of competition

Mahindra, Sterling reinvent brands to counter competition from homestay

Two major holiday timeshare brands reposition themselves to counter growing competition from homestay, vacation rentals platforms

How Fiat Chrysler reset the compass for iconic Jeep brand in India

The auto major has gone all out to steer the Compass away from the generic identity of the Jeep brand to claim a spot within the premium-luxury niche

Is Tiger Balm set for a big leap in India with Alkem as its rider?

Legacy brand, Tiger Balm, is overhauling its image and positioning in a new alliance with the pharmaceutical major

Commercial coal mining: A question of ecosystems

A major impending reform for the sector is fraught with doubts over demand and the robustness of the regulatory environment

Our strength is creating scalable journey for our clients: Ritesh Gandotra

We are targeting health care and insurance segment where we are engaged in a few proof of concept activities, says the top Xerox India executive

Overseas gambit: Ola has to identify a need gap to attract drivers, clients

As the ride-sharing platform goes beyond India, it has to identify a need gap to attract both drivers and customers

Data Tracker: India is far away from being a cashless economy, says survey

Payments banks, which offer electronic remittances, financial advisory, online banking and more, offer immediate value to unbanked consumers

PNB scam: Meet Firestar's Vipul Ambani, simple CFO in a complex setting

The self-described entrepreneur had surprised all by joining Nirav Modi four years ago

Brands play fast and furious on two wheels to tap 125cc scooter segment

TVS Motors, Hero MotoCorp, Piaggio, Yamaha eye a bigger share of the growing two-wheeler market with a slew of launches in the 125cc scooter segment

Govt job cuts? To lower revenue expenditure, Tamil Nadu mulls outsourcing

According to the Budget documents, almost 40 per cent of the state's revenue expenditure during 2017-18 is accounted for by salary and pension

Salon-ready hair: Livon sells its serum as an on-the-go alternative

Can't take your salon along? Carry your Livon serum for a hassle-free experience, suggests the brand's new ad campaign

Search intelligence: A strategic asset for marketers in the age of big data

Go beyond the initial term to think of the problem the audience is trying to solve

Virtual customer assistants help firms reduce calls by up to 79%

They also report increased customer satisfaction and a 33 per cent saving per voice engagement

India can't afford to slow down in global race for AI: Google Brain founder

It feels like the US and China have done a lot, but it's still so early

Danone's dairy tales: Why the French major gave up on India's market

Why did the French major give up on the world's largest dairy market and what does that mean for other brands in the fray?

Consulting majors Deloitte, BCG & AT Kearney lead placements at IIM-B

At 34%, sector hires highest share of the PGP batch of 2016-18

Data Tracker: Mapping the digital opportunity in India

There is significant potential for brands to innovate with their offerings to drive online growth according to a report by Google and Boston Consulting Group