After the internet and smartphone revolution, we are now on the cusp of the “intelligence revolution” driven primarily by artificial intelligence (AI), big data and machine learning. The intelligence revolution will fundamentally change the way in which brands build relationships with their customers, enabling them to drive immersive and human-centric experiences.
Consumers today expect hyper-personalised experiences that are more intuitive, contextually relevant, and predictive. With advanced computing techniques like AI, they are able to harness the expanding volumes of customer data to create these experiences. At its core, AI is built on data—a significant portion of which is delivered by search
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