Major Indian drug companies are creating their own identity abroad through direct selling.

Brand booster for pharma

Business Standard

In a first-of-its-kind move in the branded paper segment, J K Paper has tied up with Hewlett Packard (HP) to avail of its ColorLok technology in producing copier paper.

JK does a first in branded paper market

After noodles, the Rs 100-crore pasta market is becoming a fresh battleground for FMCG companies.

Future, HUL to enter instant pasta market

Will take decisions on recruitment, promotion of teachers.

Induction cells may help IIMs meet faculty crunch

Non-resident Indian students can now enrol with private colleges offering professional courses in Andhra Pradesh. In a recent circular, the state government restored a previous order allowing 15 per cent quota for NRI students who could pay their course fees in dollars.

AP reinstates NRI quota in pvt colleges

IIMs and Prometric announced in a media statement that vouchers for CAT 2010 would be available for sale at select Axis Bank branches from August 30 through September 27. Registration and scheduling would open on August 30 and close on September 30. In addition to this, Prometric said it would also release a collection of short videos taht will be made available online to familiarise candidates with the registration and scheduling process, test day procedures and other aspects of CAT. In order to ensure candidates are appropriately prepared, a separate video would be developed to explain the scoring method.

CAT 2010 starts from October 27

Sujana School of Business, which took shape as a university-industry interface between Jawaharlal Nehru Technological University-Hyderabad (JNTUH) and the diversified industrial group of Sujana, formally began its academic programme on Tuesday.

Sujana B-school gets going

Pune-based stud farm owner Yohan Poonawala often complains about the mass hysteria his cars generate. But if Poonawala is becoming more famous for his cars than his horses, blame it on his sprawling garage which has a number of super-luxury cars including Rolls Royce and Lamborghinis.

On the fast track to India

Neetu Bhatia gave up a lucrative career in investment banking to start an online entertainment ticketing company &ndash; KyaZoonga &ndash; three years back. Her aggression has come in handy as the website has already made its presence felt in a nascent industry.

Online ticketing sites on a roll

Yale University&rsquo;s School of Management, which aspires to be among the world&rsquo;s best business schools, crams its students and faculty into 19th-century homes and former astronomy buildings linked by a rabbit-warren of basements. That&rsquo;s a far cry from Harvard Business School&rsquo;s 33-building riverfront campus, which boasts a chapel, health club and its own art collection.

Harvard Business School drives Yale and MIT's edifice complex

&ldquo;I would like to take as many as we can, said Ajit Rangnekar, dean of the Indian School of Business (ISB), while experiencing the youthful energy, enthusiasm and a whole lot of cheer brought in by the Aiesec (Association Internationale des &Eacute;tudiants en Sciences &Eacute;conomiques et Commerciales) members to his campus on Thursday.

ISB keen on Aiesec members

Coca-Cola is stepping into the tricky segment of dairy products that would put it at loggerheads with the likes of Amul and Danone. It is testing waters with a mango pulp-based milk drink called Milky Delite, which is an extension of its popular mango drink, Mazza. At present, Milky Delite is being sold in packs of 200 ml for Rs 15 in Kolkata. After two months of testing, Coca-Cola would take the drink to the rest of the country. The company is said to have slotted Rs 65 crore in the production of fruit beverages.

Coca-Cola: Down the milky way

Awards never held Aamir Khan&rsquo;s imagination. The Hindi movie superstar, director and producer is known for abstaining from movie award nights. But he did not play down the award and recognition his recent co-production has won him. Peepli Live received kudos at a slew of international film festivals &mdash; the Sundance Film Festival, the Berlin International Film Festival, the Durban International Film Festival, the Edinburgh Film Festival and the Melbourne International Film Festival.

Peepli to the people

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THE NEW

The top 10 business bestsellers

The bustling town off Pushkar lake is an unlikely place for a fast-moving consumer brand to locate an exclusive branded store. But that is where Himalaya Drug Company chose to set up an outlet for Himalaya Herbals, its range of shampoos, face washes, lip salves, moisturisers, foot creams and the like.

Cultivating a brand

The fight between HUL and Eureka Forbes is a square one in the water storage market.

Battle over water

For long advertisers have bombarded us with TV and print ads that we sat politely and consumed. But as the world turns more &lsquo;social&rsquo; &mdash; because of the Facebooks, Orkuts, YouTubes and Twitters of the world &mdash; we are breaking out of the passive-participant mould. The consumer is reacting and influencing others&rsquo; opinions. This throws up challenges for marketers and advertisers. Lucy Jameson, executive strategy director of DDB UK and chair of DDB&rsquo;s Global Planning Futures Group, believes that in today&rsquo;s socially-networked and hyper-connected world, it&rsquo;s not enough to craft a message that just touches the individual. What we produce today has to be inherently social. In a conversation with Amit Ranjan Rai, she talks about the importance of social creativity and the shift from traditional advertising.

'Advertising needs to be socially creative'

The Bollywood superstar has taken the endorsement world by storm.

Hurricane Katrina

The existing three English general entertainment channels (GECs) &mdash; AXN, Zee Caf&eacute; and Star World &mdash; account for 0.14 per cent of the total television viewership and 1 per cent of advertisement revenue. But that hasn&rsquo;t curbed the enthusiasm of new entrants to this space.

English GECs: Fast-forward

InterGlobe&rsquo;s Rahul Bhatia plans to roll out almost 200 mid-budget Ibis hotels eyeing the demand from young executives and the growing middle class. Will the move pay off? Scale holds the key to the plan. Rahul Bhatia, the man behind IndiGo, India&rsquo;s most successful low-cost carrier, wants to put up 6,000 rooms in 200-odd Ibis hotels in the country by 2015. These will fall in the category between three- and four-star hotels, and will be targeted at the growing army of young executives and the ever-expanding middle class. &ldquo;There is an enormous void in value-for-money lodging in the country, and we think the gap will only grow in the future,&rdquo; says Bhatia. The tariff is thus close to $100 (Rs 4,600) per night &mdash; the sweet spot between luxury hotels and standalone guest houses. Two Ibis hotels (one each in Gurgaon and Pune) are up and running. The third, near the Mumbai airport, will open some time later this year. Seven more are likely to happen next year.

Will the Ibis fly?

A lot has been written in the press lately about the Punjab government&rsquo;s decision to provide land to the Indian School of Business (ISB) for its second campus at Mohali. Some of the arguments and general angst about the absence of a national land use policy are valid. The argument that public land must be put to the best public use is also completely understandable.

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